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Jason Fairchild

Member since September 2007Contact Jason

Jason is a recognized leader in the ad tech industry with a proven track record of innovating and scaling new technologies and business models at the intersection of media and technology. Jason is the co-founder and CEO of tvScientific, a ConnectedTV (CTV) advertising and attribution platform. An Idealab company, tvScientific is the only CTV platform to offer a direct, hands-on solution that combines direct media buying with comprehensive measurement and attribution, making it easy for businesses of all sizes to buy CTV inventory and deliver outcomes that are as measurable as digital ads. Jason served as co-founder and CRO at OpenX, where he built and managed business development and sales, under his leadership the company’s annual revenue grew to $700M+/year. During his tenure at OpenX, Jason and team introduced several industry-changing technologies, including the first programmatic ad exchange for digital media, the first programmatic ad exchange for mobile advertising (via a partnership with Samsung), and the invention/development of Header Bidding technology, which has become a standard ad infrastructure for programmatic digital media across all formats--display, mobile, video and OTT/CTV.

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  • How Marketers Can Save Millions Of Dollars In CTV: 3 Lessons From Paid Search, Programmatic by Jason Fairchild (Search & Performance Marketing Daily on 07/21/2021)

    Thank you, Claudio for the POV!  I always appreciate the dialogue and even an occasional debate! :-).   The 60%+ data point comes from Samsung research (https://www.samsung.com/us/business/samsungads/insights/), based on ~10s of millions of CTVs in the US, measured by ACR chip technology that identifies exactly what is displayed on the actual OEM TV glass.   And while reasonable minds and reasonable research may disagree, I personally place a lot of weight in ACR tech (and massive ACR panel sizes), having been close to the original development of the category.  And I agree that ad-supported CTV/streaming is the key metric, but here again research mileage varies considerably (other than most research points to AVOD being the fastest-growing CTV category due to "subscription fatigue" among other factors).  I think, however, we are in agreement on the broader points:  a) ad-supported CTV is a large and rapidly growing category; and b) technologies now enable marketers to buy and measure CTV ad efficacy in a digital-first way, based on clicks, conversions, CPI and, ultimately, ROAS.   

  • How Marketers Can Save Millions Of Dollars In CTV: 3 Lessons From Paid Search, Programmatic by Jason Fairchild (Search & Performance Marketing Daily on 07/21/2021)

    Thank you Marco for the POV!  I always appreciate dialogue and even an occasional debate! :-) The 61% data point comes from Samsung research (https://www.samsung.com/us/business/samsungads/insights/), based on ~10s of millions of CTVs in the US, measured by ACR chip technology that identifies exactly what is displayed on the actual OEM TV glass.   And while reasonable minds and reasonable research may disagree, I personally place a lot of weight in ACR tech (and massive ACR panel sizes), having been close to the original development of the category.  And I agree that ad supported CTV/Streaming is the key metric, but here again research mileage varies considerably (other than most research points to AVOD being the fastest growing CTV category due to "subscription fatigue" among other factors).  I think, however, we are in agreement on the broader points:  a) ad supported CTV is a large and rapidly growing category; and b) technologies now enable marketers to buy and measure CTV ad efficacy in a digital-first way, based on clicks, conversions, CPI and, ultimately, ROAS.   

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