- Pre-Upfront Chatter: 'West Wing' Wannabees, 'Golden Girls' Redux
MediaDailyNews, David Kaplan - Tuesday, May 10, 2005
A week to go before the major networks lift the curtain ...
- With Help From The King, CBS 'Desparately' Tries To Catch ABC On Sunday Night
MediaDailyNews, David Kaplan - Tuesday, May 10, 2005
CBS's presentation of Part One of "Elvis" outperformed the CBS Sunday Mov ...
- Users Don't Want VOD To Be C.O.D., Want It Free
MediaDailyNews, David Kaplan - Monday, May 9, 2005
The lack of free content appears to be supressing demand for video-on-dema ...
- GM Breaks Multicultural Effort, Wants Denali To Summit Market
MediaDailyNews, David Kaplan - Monday, May 9, 2005
General Motors' GMC division launched a multicultural campaign Friday for the n ...
- Report: DR TV, Not Online Driving New Car Buyers
MediaDailyNews, David Kaplan - Friday, May 6, 2005
Forget Ginsu knives and obnoxious announcers exhorting you to "call now! Th ...
- Teens With Cell Phones Dial Up More Media
MediaDailyNews, David Kaplan - Friday, May 6, 2005
More than half of teens between the age of 13 and ...
- Mattel Toys With MindShare, Names MediaVest New Planning Shop
MediaDailyNews, David Kaplan - Thursday, May 5, 2005
With the $900 million upfront buying season for the 2005-06 children's televisi ...
- Networks To Watch TV Watchdogs, Unveil Group To Fight New Restrictions
MediaDailyNews, David Kaplan - Thursday, May 5, 2005
After two years of taking indecency charges on the chin, CBS, NB ...
- Home Improvement Shows Improvement, Becomes Hot Media Category
MediaDailyNews, David Kaplan - Thursday, May 5, 2005
Thanks in large part to people like Bob Vila, Martha Stewart, a ...
- MTV Pitch: Diversity, Both Programming And Multicultural
MediaDailyNews, David Kaplan - Wednesday, May 4, 2005
The power of diversity - second only to the power of celebri ...
- Horizon: Cable Gets A 'D' In D Counties
MediaDailyNews, David Kaplan - Wednesday, May 4, 2005
The job of a local cable ad sales team in a rur ...
- Promo Force Is With Discovery, Mounts Spate Of 'Star Wars' Specials
MediaDailyNews, David Kaplan - Wednesday, May 4, 2005
The Wookies are coming! And that's the word from Discovery Networks, whi ...
- Martha Stewart Has New Angle, Fashion Statement On Her Ankle
MediaDailyNews, David Kaplan - Tuesday, May 3, 2005
Showing off her "lucky shoes"--golden clogs that help make wearing a poli ...
- Media Buyers Still Want Their MTV, Avoid TV Land
MediaDailyNews, David Kaplan - Monday, May 2, 2005
MTV's continued ability to successfully reinvent itself and maintain its dominance ...
- Scripps Sets Two HD Channels For '06
MediaDailyNews, David Kaplan - Monday, May 2, 2005
As an additional sweetener to its other blandishments to advertisers and med ...
- Some Fear, Lots Of Loathing, But Mainly Business As Usual, Say Upfront Buyers/Sellers
MediaDailyNews, David Kaplan - Friday, April 29, 2005
Time shifting and digital video recorders, high-definition TV, accountability, the upfront: ...
- NBC, Cable Industry Begin Parental Control Campaign
MediaDailyNews, David Kaplan - Friday, April 29, 2005
As battles and regulatory fines have raged ever greater over the iss ...
- Cable Feels Winter's Chill: Less-Than-Hot Ratings
MediaDailyNews, David Kaplan - Thursday, April 28, 2005
While icy winter winds helped put people in front of the televisi ...
- Bravo Upfront: Dalai Lama Meets Bobby Brown
MediaDailyNews, David Kaplan - Wednesday, April 27, 2005
Get ready America, for the true harmonic convergence: Bravo is bringing form ...
- It's Showtime For Verizon's New VOD Network
MediaDailyNews, David Kaplan - Wednesday, April 27, 2005
As part of its plans to offer high-definition and video-on-demand programming throu ...
- Software Marketer Doesn't Receive, Helps Make Nets' Upfront Pitches
MediaDailyNews, David Kaplan - Wednesday, April 27, 2005
At least one marketer is cutting deals on its own in th ...
- Coen Revises Nets' Share Of Spending Upward, Ad Recovery Continues
MediaDailyNews, David Kaplan - Tuesday, April 26, 2005
In issuing his final word on media spending for 2004, veteran ...
- African-Americans, Hispanics Pay More For Media
MediaDailyNews, David Kaplan - Tuesday, April 26, 2005
When it comes to households that are more likely to be eith ...
- Desktop-Based Broadcast Verification System Launched
MediaDailyNews, David Kaplan - Tuesday, April 26, 2005
Media auditor FastChannel Network began marketing its new broadcast verification service Monda ...
- Fast Food: Not So Fast To Use Silver Screen
MediaDailyNews, David Kaplan - Monday, April 25, 2005
During the past five years, the growth and acceptance of in-theater cine ...
- KSL Teaches Grey Goose to Edit
MediaDailyNews, David Kaplan - Monday, April 25, 2005
If seeking to blur the line between editorial and advertising, KSL Med ...
- Study: Marketers Care More About Media Targeting Than Cost
MediaDailyNews, David Kaplan - Friday, April 22, 2005
Contrary to popular belief - and ad agency caviling - marketers, wh ...
- Nielsen Past Is Prologue At History Upfront
MediaDailyNews, David Kaplan - Friday, April 22, 2005
The channel that claims to "makes the past come alive" asked med ...
- Media Chiefs Pursue Holy Grail, Punch Holes In ROI
MediaDailyNews, David Kaplan - Thursday, April 21, 2005
The ad industry is fond of quoting the adage, "I know ha ...
- Be Like Armstrong, Not Like Hamilton If You Want Good Press to Stick
MediaDailyNews, David Kaplan - Thursday, April 21, 2005
It might seem strange, but Tyler Hamilton's experience as a bicyclist cou ...