- CNN Seeks To Redefine The Meaning of Affluence
MediaDailyNews, David Kaplan - Monday, June 6, 2005
While other broadcast networks tout affluent viewers--generally considered to be those wi ...
- Q1 Ad Market: Lowest Growth Rate Since Q4 '03
MediaDailyNews, David Kaplan - Thursday, June 2, 2005
Total ad spending for the first quarter of 2005 increased 4.4 perce ...
- Analysts Predict ABC's Sales Rally Could Spark Rapid Network Upfront
MediaDailyNews, David Kaplan - Thursday, June 2, 2005
As the proverbial dust settled on ABC's Memorial Day upfront sales ral ...
- ABC: 'We're Done'
MediaDailyNews, David Kaplan - Wednesday, June 1, 2005
ABC announced on Tuesday that it has nearly wrapped up its upfro ...
- Study: TV Viewers Still Find Much To Be Offended By
MediaDailyNews, David Kaplan - Wednesday, June 1, 2005
While broadcasters have touted the desire for more "family friendly" programming, ...
- Comcast Preps 'Next Generation' Set-Tops, Include DVRs
MediaDailyNews, David Kaplan - Tuesday, May 31, 2005
Pace Micro Technology, a digital set-top box maker, and Comcast have sign ...
- Countdown 2007: Study Predicts DVRs To Reach Tipping Point
MediaDailyNews, David Kaplan - Tuesday, May 31, 2005
As if spotting a comet that's heading for earth at some futu ...
- Wall Street Report: '05 Ad Market Still Lagging
MediaDailyNews, David Kaplan - Monday, May 30, 2005
Despite the seeming buoyancy of the networks during the recent upfront presentation ...
- ABC Plans Memorable Memorial Day, Upfront's Reportedly 'Wrapped'
MediaDailyNews, David Kaplan - Friday, May 27, 2005
ABC is close to "wrapping up" deals with major ad agencies, netwo ...
- Syndication Hopes Buyers Will Give It The Time Of Day
MediaDailyNews, David Kaplan - Friday, May 27, 2005
With the network upfront expected to head into overdrive after the Memori ...
- Media IQ's Lotito: We Plan To Audit Print, Other Media
MediaDailyNews, David Kaplan - Thursday, May 26, 2005
While the majority of media executives are concentrating on the latest movemen ...
- To Be Or Not To Be? Nets Find It May Be About The DVD
MediaDailyNews, David Kaplan - Wednesday, May 25, 2005
The immense popularity of DVD collections of television shows--both off-net and curre ...
- Print Buyers Relieved By Meredith's Acquisition of G+J Mags
MediaDailyNews, David Kaplan - Wednesday, May 25, 2005
Meredith Corporation's deal to buy Gruner + Jahr's Parents, Child, Fitness, ...
- Talk, But Not Much Action As Upfront Gets Underway
MediaDailyNews, David Kaplan - Tuesday, May 24, 2005
Ad sales people for the major networks and media buyers are acti ...
- Atlas, SeaChange Meet Demand For On-Demand Campaigns
MediaDailyNews, David Kaplan - Tuesday, May 24, 2005
Seattle-based tech marketing company Atlas and SeaChange, a media company that provid ...
- Comcast Finds Free VOD Boom With Kids, NFL
MediaDailyNews, David Kaplan - Monday, May 23, 2005
It's hard to turn down anything for free--and Comcast's users clearly ha ...
- Buyers: UPN 'Rocks,' Fox Laughs, All Nets In Best Position In Years
MediaDailyNews, David Kaplan - Friday, May 20, 2005
As the latest installment of "Star Wars" opened in the theaters acro ...
- Magna: Think Multicultural, Act Local
MediaDailyNews, David Kaplan - Friday, May 20, 2005
The importance of retaining cultural identity for even third-generation Hispanics and Asian-America ...
- CBS Hopes To Remain No. 1 With Six New Shows
MediaDailyNews, David Kaplan - Thursday, May 19, 2005
After more than a decade of struggling to get to No. ...
- ABC Promotes Wish-Fulfillment Even As It Celebrates It
MediaDailyNews, David Kaplan - Wednesday, May 18, 2005
Maybe it was the inspiration of coming off a successful season th ...
- Bi-Bi Broadcast, Study Reveals Gays, Lesbians Prefer Cable
MediaDailyNews, David Kaplan - Wednesday, May 18, 2005
Dell, Toyota, American Airlines, and Carnival Cruises are the considered the be ...
- NBC To Media Buyers: Sorry About Last Year!
MediaDailyNews, David Kaplan - Tuesday, May 17, 2005
NBC's upfront presentation on Monday afternoon was part fall season preview, pa ...
- MTV Introduces The Reality Hip Hop Sitcom
MediaDailyNews, David Kaplan - Tuesday, May 17, 2005
MTV is creating the world's first "hip hop reality sitcom" called "Run ...
- Wall St. Divided On Whether Upfront 2005 Will Be Up Or Down, But ABC and CBS Are Crowned Winners
MediaDailyNews, David Kaplan - Monday, May 16, 2005
As the major networks unveil their upfront presentations in New York ne ...
- Sirvaitis Out At GM Mediaworks
MediaDailyNews, David Kaplan - Monday, May 16, 2005
As had been expected for at least the past two months, 30-ye ...
- Interpublic Names Media Chief To Oversee Initiative, Magna, Universal
MediaDailyNews, David Kaplan - Friday, May 13, 2005
A day after suffering the loss of the $3.2 billion General Moto ...
- GM Shoots The Works, Consolidates Buying With Planning At SMG
MediaDailyNews, David Kaplan - Thursday, May 12, 2005
Faced with declining sales, overcapacity, junk bond credit status, and rising producti ...
- Simon Gets Bigger Share of MindShare, Named Strategic Planning Chief
MediaDailyNews, David Kaplan - Wednesday, May 11, 2005
Three months after MindShare's Ray Simko took early retirement as president, strateg ...
- CareerBuilder.com Kicks Off, Becomes First To Buy '06 Super Bowl Ad Time
MediaDailyNews, David Kaplan - Wednesday, May 11, 2005
As the early days of May turn thoughts to flowers blooming a ...
- Upfront 101: Fledgling Buyers Find It's More Art Than Science
MediaDailyNews, David Kaplan - Wednesday, May 11, 2005
When it comes to today's media agency professionals, training for the upfro ...