- Consumers: We'd Pay Extra for Better Ad Techniques
MediaDailyNews, David Kaplan - Wednesday, April 20, 2005
More than half of consumers consider themselves someone who actively tries ...
- Advertising 101: Be 'Disruptive,' Get Consumers To 'Hire Your Brand'
MediaDailyNews, David Kaplan - Tuesday, April 19, 2005
What's best for your current business could ruin you for the lo ...
- Forget 'Bells and Whistles,' Focus on Feeling, ARF Panelists Advise
MediaDailyNews, David Kaplan - Tuesday, April 19, 2005
While new technologies have allowed advertisers and media planners a broad arr ...
- Media Buyers Detect Network Branding Effect, Say It's Influencing Demos
MediaDailyNews, David Kaplan - Friday, April 15, 2005
If you want to know the age of someone who watches t ...
- MPG Goes To London To 'Go Hollywood,' Taps Brit To Lead Branded Entertainment
MediaDailyNews, David Kaplan - Thursday, April 14, 2005
MPG has named British television producer Guy Champniss its first global direct ...
- OnStar Positions New TV Ad Format: The 'Documerical'
MediaDailyNews, David Kaplan - Thursday, April 14, 2005
Don't call it an infomercial: starting this month, General Motors' wireless communicati ...
- Kite Flies To MediaVest, Top Researcher Latest Universal Defector
MediaDailyNews, David Kaplan - Wednesday, April 13, 2005
Universal McCann has lost its top research executive, marking the latest ...
- Turner Upfront Soars With The Eagles: TBS Unveils Comedies; TNT Movies, Drama
MediaDailyNews, David Kaplan - Wednesday, April 13, 2005
Following TBS and its Time Warner sister network TNT's upfront presentation, Eagl ...
- Down Under And On-Demand
MediaDailyNews, David Kaplan - Tuesday, April 12, 2005
Cox Media, the advertising sales arm of Atlanta-based cable operator Cox Communication ...
- Tanqueray Gin Unveils First TV Campaign
MediaDailyNews, David Kaplan - Tuesday, April 12, 2005
Distilled spirits marketer Diageo launched its first U.S. television ads for g ...
- NCTA Finds Cable Signal Theft Is Down, But Not Gone
MediaDailyNews, David Kaplan - Tuesday, April 12, 2005
Remember "hot boxes"? Apparently, such devices that allowed individuals to siphon the ...
- Rx Marketing Experts Write New Media Script: Less TV, More Integration
MediaDailyNews, David Kaplan - Monday, April 11, 2005
As the U.S. Food and Drug Administration issued a sweeping set ...
- Reebok Goes To The Hoop, Breaks First VOD Ad Effort
MediaDailyNews, David Kaplan - Friday, April 8, 2005
For its first video-on-demand campaign, Reebok is hoping that Philadelphians with digit ...
- Discovery At 20, Pitches 'Cool Stuff'
MediaDailyNews, David Kaplan - Friday, April 8, 2005
Discovery Networks upfront presentation Thursday doubled as a 20th birthday fete, ...
- BBDO Europe Study Tells Marketers To Pick Up the Cell Phone
MediaDailyNews, David Kaplan - Thursday, April 7, 2005
While 80 percent of worldwide consumers sleep with their cell phones ...
- Peter Jennings' Leave Means Changes For Evening News
MediaDailyNews, David Kaplan - Wednesday, April 6, 2005
Peter Jennings' disclosure that he has been diagnosed with lung cancer a ...
- Universal McCann's Stewart Moves To OMD
MediaDailyNews, David Kaplan - Tuesday, April 5, 2005
Just when it looked like Interpublic's Universal McCann unit had stabilized ...
- AOL Founder Steve Case Jumps Into 'Old Media,' Acquires TV/Radio Programmer
MediaDailyNews, David Kaplan - Tuesday, April 5, 2005
Revolution, a new company started by American Online's founder Steve Case, purchas ...
- Pendulum Swings Back to Scripted Shows, As Reality Muscles Out News, Game Shows
MediaDailyNews, David Kaplan - Tuesday, April 5, 2005
Aside from the fact that the pendulum between reality TV and script ...
- CGTV Bets On emuse Interactive Ad Model
MediaDailyNews, David Kaplan - Tuesday, April 5, 2005
The Casino and Gaming Television network has signed an agreement with emu ...
- Steve Case's 'Old Media' Revolution Begins With Purchase Of Cable Network
Online Media Daily, David Kaplan - Tuesday, April 5, 2005
Steve Case, the founder of America Online and the former chairman ...
- Golf Magazine Tees Up, Sponsors Media Industry Golf Charity
MediaDailyNews, David Kaplan - Monday, April 4, 2005
Golf Connoisseur magazine launches itself this spring with an ebullient "Fore!," ...
- TVB: Buyers Say Electronic Medium's Still A Paper Tiger
MediaDailyNews, David Kaplan - Friday, April 1, 2005
Local stations need to do a better job of adopting electronic invoicin ...
- Nielsen Lays Out Plan For Local TV Measurement, Says DVRs Are Madison Avenue's Problem
MediaDailyNews, David Kaplan - Friday, April 1, 2005
Convenience and control mean everything to today's consumer and unless advertisers, agenci ...
- Mass Transit Becomes Mass Media, Boston Launches Subway TV System
MediaDailyNews, David Kaplan - Thursday, March 31, 2005
The dialogue on The Massachusetts Bay Transportation Authority's subway system could ...
- HDTV Expected To Reach 50 Million By '09
MediaDailyNews, David Kaplan - Thursday, March 31, 2005
As of right now, there are 10 million homes watching high-definition ...
- Product Placement Outpaces Ad Spending
MediaDailyNews, David Kaplan - Wednesday, March 30, 2005
While the value of product placement has been a tough nut f ...
- Carat Attracts Some Key People: Clients
MediaDailyNews, David Kaplan - Wednesday, March 30, 2005
Carat may have lost some key executives in the past few month ...
- Court TV Shows Serious, Not-So-Serious Sides In Upfront Pitch
MediaDailyNews, David Kaplan - Wednesday, March 30, 2005
It pays to know when to lighten up and when to butt ...
- Discovery Rides With 7-Eleven, Coca-Cola For 'American Chopper'
MediaDailyNews, David Kaplan - Wednesday, March 30, 2005
While Hells Angels and their ilk might not be the type ...