- Two-Minute Network Counts On Viewers' Attention Deficits
MediaDailyNews, David Kaplan - Tuesday, March 29, 2005
There's a saying in Hollywood that all creative pitches should fit ...
- BBDO 'Challenges The Ordinary' With Extraordinary Cast For E*Trade
MediaDailyNews, David Kaplan - Tuesday, March 29, 2005
In its newest campaign for online financial services company E*Trade, Omnicom's BB ...
- Two-Minute Network Counts On Viewers' Attention Deficits
Online Media Daily, David Kaplan - Tuesday, March 29, 2005
There's a saying in Hollywood that all creative pitches should fit ...
- Faced With Financial Woes, GM Unlikely To Slash Ad Spending
MediaDailyNews, David Kaplan - Monday, March 28, 2005
Faced with weakening sales in North America and rising costs, just befo ...
- Product Placement: Well-Placed Among Consumers
MediaDailyNews, David Kaplan - Friday, March 25, 2005
Consumers may hate commercials--no study needed to tell you that--but they se ...
- 'Adult Swim' Grows Up, Gets Separate Nielsen Report
MediaDailyNews, David Kaplan - Friday, March 25, 2005
As of March 28, Turner Broadcasting System's Adult Swim programming block--which ru ...
- Madison & Wall: Marketer Advocates 'Stock Market' Approach To Upfront
MediaDailyNews, David Kaplan - Thursday, March 24, 2005
Each year when the nation's largest advertisers gather in New York ...
- Washington Insider To ANA: 'Indecency' Here To Stay
MediaDailyNews, David Kaplan - Thursday, March 24, 2005
If broadcasters attending the Association of National Advertisers' 2005 Television Advertising For ...
- Web Buzz Prophesizes Success For NBC's 'The Office,' Fox's 'American Dad!'
MediaDailyNews, David Kaplan - Thursday, March 24, 2005
British comedy imports have had a rough time making it on the ...
- Gene DeWitt: 'I'm Still Alive' -- Media Honcho Hangs New Shingle
MediaDailyNews, David Kaplan - Wednesday, March 23, 2005
Attention media buyers and ad agencies: media veteran Gene DeWitt not on ...
- Hallmark Plays Its Cards, Makes Holiday Pitch
MediaDailyNews, David Kaplan - Wednesday, March 23, 2005
The Hallmark Channel made its 2005-06 upfront pitch Tuesday, attempting to portr ...
- Primedia Converts Magazines Into TV Shows
MediaDailyNews, David Kaplan - Wednesday, March 23, 2005
For those who can't get enough of their favorite Primedia magazines ...
- Cable Still Unready: FCC Delays Ban On Integrated Set-Tops
MediaDailyNews, David Kaplan - Tuesday, March 22, 2005
The Federal Communications Commission has again backed off in its attempts ...
- Where Teens Are: Multitasking In Front Of Tube
MediaDailyNews, David Kaplan - Tuesday, March 22, 2005
If marketers are wondering where the teens are-- such as in t ...
- Mercedes Puts Viewers Behind The Wheel: Dish Net Deal Latest Interactive Auto Buy
MediaDailyNews, David Kaplan - Monday, March 21, 2005
Mercedes-Benz in April will become the latest in a series of automoti ...
- Agency Finds Outdoor One Of The Fastest Growing Media
MediaDailyNews, David Kaplan - Monday, March 21, 2005
Quick: what medium saw total ad spending of $5.5 billion in 200 ...
- Coming Full Circle With Robert Riesenberg: Omnicom Exec Brings Brands To Entertainment
MediaDailyNews, David Kaplan - Monday, March 21, 2005
For more than two decades, Robert Riesenberg has straddled the fence: ...
- Cable Benefits From DVRs, But Is Anyone Watching The Commercials?
MediaDailyNews, David Kaplan - Friday, March 18, 2005
It's becoming apparent that digital video recorders (DVR) such as TiVo le ...
- MindShare Exec Pleads Guilty In ONDCP Case
MediaDailyNews, David Kaplan - Thursday, March 17, 2005
After taking early retirement last month when his name surfaced in testimo ...
- Don't Call 'Em Geezers: Study Shows Seniors Vital For Financial Advertisers
MediaDailyNews, David Kaplan - Thursday, March 17, 2005
For most marketers, when thinking about the advertising lives of their consumer ...
- AdSpace Sheds Software, Places Emphasis On Selling Space
MediaDailyNews, David Kaplan - Thursday, March 17, 2005
Hoping to focus more on its main business of operating and selli ...
- Earthlink Dials Up MediaVest, Consolidates Media
MediaDailyNews, David Kaplan - Wednesday, March 16, 2005
Earthlink chose Publicis Groupe's MediaVest USA Tuesday as its media buying a ...
- Viacom, New Balance Cross Platforms In March Madness Deal
MediaDailyNews, David Kaplan - Wednesday, March 16, 2005
March Madness has brought athletic shoe marketer New Balance together with CB ...
- Ad Hall Of Fame Hosts Inductions, Web Site Too
MediaDailyNews, David Kaplan - Wednesday, March 16, 2005
The Advertising Hall of Fame inducted new members and launched a W ...
- Ad Hall Of Fame Launches Web Site
Online Media Daily, David Kaplan - Wednesday, March 16, 2005
The Advertising Hall of Fame inducted new members and launched a W ...
- Expo TV Takes Branded Content To New Extreme: All Brands, All The Time
MediaDailyNews, David Kaplan - Tuesday, March 15, 2005
Plans for what could be the world's first "infomercial-channel" were released Monda ...
- AOL Signs On As Year-Long Sponsor of Discovery Channel's 20th Anniversary
MediaDailyNews, David Kaplan - Tuesday, March 15, 2005
Only in the media world can one sign on as guest ...
- AOL To Sponsor Discovery Channel's Anniversary Specials
Online Media Daily, David Kaplan - Tuesday, March 15, 2005
Only in the media world can one sign on as a gue ...
- Cable, Broadband Integration Won't Spread 'Fat Actress' Thin
MediaDailyNews, David Kaplan - Monday, March 14, 2005
As marketers keep their fingers crossed over the potential of multi-platform campaign ...
- Buyers Underwhelmed By Syndication's Upfront Pitch
MediaDailyNews, David Kaplan - Friday, March 11, 2005
The major studios kicked off their 2005-06 upfront sales effort Thursday morni ...