- A Rather Good Sign-Off, CBS News Anchor Reaps Big Ratings
MediaDailyNews, David Kaplan - Friday, March 11, 2005
As Dan Rather said farewell to his anchor desk perch after ...
- Nick's 05-06 Lineup: Suburban Spies, Whoopi, Six Other New Series
MediaDailyNews, David Kaplan - Thursday, March 10, 2005
Nickelodeon plans to keep America's kids pretty busy. During its 2005-06 upfro ...
- Ad Tracker: Strong Growth Across All Media In '04
MediaDailyNews, David Kaplan - Wednesday, March 9, 2005
Total ad spending for all media last year rose 9.8 percent ...
- Style Network Slates 'Craft Corner Deathmatch'
MediaDailyNews, David Kaplan - Tuesday, March 8, 2005
With Martha Stewart out of prison and no doubt ready to recla ...
- Fox Turns 'O.C.' Into Marketing 'County'
MediaDailyNews, David Kaplan - Monday, March 7, 2005
Forget who's breaking up or getting back together, as marketing synergies abou ...
- Powell: Cable Indecency Standards Likely Unconstitutional
MediaDailyNews, David Kaplan - Monday, March 7, 2005
Compelling cable and satellite telecasts to the same indecency restrictions that gove ...
- 4A's Promotes Senior Officers
MediaDailyNews, David Kaplan - Friday, March 4, 2005
The Advisory Council of the American Association Of Advertising Agencies has nominat ...
- Comcast, DirecTV To Add 'Single Screen' Interactive TV
MediaDailyNews, David Kaplan - Friday, March 4, 2005
Big cable and satellite TV providers including Comcast Corp. and DirecTV th ...
- Study: The 'Super Bowl For Women' Is The Super Bowl, Not The Oscars
MediaDailyNews, David Kaplan - Thursday, March 3, 2005
Earlier this week, citing a study from Scarborough Research and the putati ...
- TV Industry Marks Historic EDI Ad Buy
MediaDailyNews, David Kaplan - Thursday, March 3, 2005
Almost akin to Alexander Graham Bell's famous first telephonic words, "Watson, co ...
- Delivery Agent And Turner Media Hit the Runway
MediaDailyNews, David Kaplan - Thursday, March 3, 2005
Delivery Agent, the direct response provider of product placement items, and Turn ...
- Arbitron: Malls Generate Recall
MediaDailyNews, David Kaplan - Thursday, March 3, 2005
Digital video and audio advertising displays in shopping malls have the potenti ...
- Delivery Agent And Turner Media Hit The Runway
Online Media Daily, David Kaplan - Thursday, March 3, 2005
Delivery Agent, the direct response provider of product placement items, and Turn ...
- Network News Loses Vote, Data Reveals Ad Dollar Shift To Local Stations
MediaDailyNews, David Kaplan - Wednesday, March 2, 2005
Advertising revenues for the Big 3 networks rose 12.1 percent in 2004- ...
- Lawmaker Vows To Bring Indecency Rules To Cable
MediaDailyNews, David Kaplan - Wednesday, March 2, 2005
Senator Ted Stevens' promise to hold cable programmers to indecency standards simil ...
- U.S. Ad Spending Jumped 6.3 Percent in 2004, Nielsen Says
MediaDailyNews, David Kaplan - Wednesday, March 2, 2005
Advertising spending gained in nearly every reported category in 2004, leading ...
- BBDO Adopts New 'Vision,' Develops New Media
MediaDailyNews, David Kaplan - Tuesday, March 1, 2005
BBDO is jump-starting a new "visual design" practice as part of ...
- ONDCP Guilty Verdicts Likely To Spur Billing Reform
MediaDailyNews, David Kaplan - Monday, February 28, 2005
Last week, a jury found former Ogilvy & Mather executives Shona Seife ...
- Now That The Oscars Are Over, Women of America, Start Shopping
MediaDailyNews, David Kaplan - Monday, February 28, 2005
It's now Monday morning, and Hollywood's best and brightest are staggering ho ...
- Starcom USA Books Former Hyatt Hotel's MacGregor
MediaDailyNews, David Kaplan - Friday, February 25, 2005
Starcom USA has hired Wendy Falk MacGregor to serve in the new ...
- Weather Channel Upfront Is Really Cool (Pun Intended)
MediaDailyNews, David Kaplan - Friday, February 25, 2005
The Weather Channel is predicting snow, sub-freezing temperatures, and lots of i ...
- Association of Black-Owned Advertising Agencies Formed, 4A's Seeks To Assist
MediaDailyNews, David Kaplan - Friday, February 25, 2005
As issues of diversity become more acute for marketers and creative shop ...
- A Room With A View: TVs Still Beat PCs In Kids Bedrooms
MediaDailyNews, David Kaplan - Wednesday, February 23, 2005
More than ever, parents who send misbehaving teens to their rooms wou ...
- Go Log On To Your Room, Johnny: Kids Rooms Prove Multimedia Paradise
Online Media Daily, David Kaplan - Wednesday, February 23, 2005
More than ever, parents who send misbehaving teens to their rooms wou ...
- Not Into Video Gaming? You Will Be, Horizon Predicts
MediaDailyNews, David Kaplan - Tuesday, February 22, 2005
With video gaming already a $10 billion industry, with ESPN looking ...
- 4A's Unveil Comprehensive EDI Effort
MediaDailyNews, David Kaplan - Friday, February 18, 2005
The American Association of Advertising Agencies pulled the curtain up on i ...
- Tooning Up For The Upfront: Turner Net Preps 400 New, Original Hours
MediaDailyNews, David Kaplan - Thursday, February 17, 2005
While there might not seem to be enough hours in the wee ...
- KSL Strikes Deal: Goosen To Pitch Goose, With Or Without A Wedge
MediaDailyNews, David Kaplan - Thursday, February 17, 2005
Bacardi's Grey Goose Vodka has just signed an endorsement deal with reigni ...
- MindShare's Simko Steps Down
MediaDailyNews, David Kaplan - Wednesday, February 16, 2005
Ray Simko, president of strategic planning at WPP Group's MindShare, has opt ...
- Horizon Media Awarded $40 Million IKEA Media Account
MediaDailyNews, David Kaplan - Wednesday, February 16, 2005
Swedish furniture marketer IKEA Tuesday consolidated its $40 million media planning a ...