- RadioShack Puts Account Into Review, Buying/Planning Unaffected
MediaDailyNews, David Kaplan - Wednesday, February 16, 2005
RadioShack has put its estimated $250 million advertising account into review, ...
- Everyone Loves 'Raymond,' Especially Media Buyers: Finale Spots Fetch $1.3 Million
MediaDailyNews, David Kaplan - Tuesday, February 15, 2005
It won't break the ad sales record set by the final episo ...
- Initiative Launches 'Innovations,' Taps Marketing Innovator To Run It
MediaDailyNews, David Kaplan - Monday, February 14, 2005
Alan Cohen, who as marketing czar of ABC and NBC helped defi ...
- Optimedia: Bowl Proves Not So Super Among Young Men
MediaDailyNews, David Kaplan - Monday, February 14, 2005
A post-analysis of the Super Bowl by Optimedia shows a curious statist ...
- Industry Panelists Pray For iPod For Video Content
MediaDailyNews, David Kaplan - Friday, February 11, 2005
The notion of bringing iPod-like portability--along with the kind of sensational publ ...
- Industry Panelists Pray For iPod For Video Content
Online Media Daily, David Kaplan - Friday, February 11, 2005
The notion of bringing iPod-like portability--along with the kind of sensational publ ...
- Sirius' Karmazin Pitches Satellite Radio To Apple
MediaDailyNews, David Kaplan - Thursday, February 10, 2005
So far, he's gotten shock jock Howard Stern to say "yes" ...
- Marketing Panel Predicts Low Ratings for Oscars
MediaDailyNews, David Kaplan - Thursday, February 10, 2005
Showing a list of mostly lower-marquee named thespians and their low-grossing fil ...
- Carat Goes Hollywood, Taps TV Vet To Helm Entertainment Unit
MediaDailyNews, David Kaplan - Wednesday, February 9, 2005
Carat is the latest media shop to go Hollywood--unveiling Carat Entertainment ...
- From Cars To Wireless, Urban Radio Listeners Are Big Spenders
MediaDailyNews, David Kaplan - Wednesday, February 9, 2005
While marketers tend to pay a bit more attention to African-Americans f ...
- ABC Sells Out Oscars Ad Time, Secures TV Rights Through 2014
MediaDailyNews, David Kaplan - Wednesday, February 9, 2005
For those waiting with bated breath for a similar GoDaddy.com commercial controver ...
- Most Replayed Moment Was Skin, Not Pigskin, But Super Bowl Sets New Record
MediaDailyNews, David Kaplan - Tuesday, February 8, 2005
Despite efforts to scale back tastelessness and sexuality surrounding the advertising a ...
- Forget Stern, Satellite Radio's Pull Depends On Remaining Commercial-Free
MediaDailyNews, David Kaplan - Tuesday, February 8, 2005
Much like cable and satellite television, the major promise of satellite rad ...
- JWT Finds Time Worth More Than Money
MediaDailyNews, David Kaplan - Tuesday, February 8, 2005
Brands and media that deliver on the promise to save consumers' ti ...
- Product Displacement: Brands That Don't Pay Don't Get To Play
MediaDailyNews, David Kaplan - Monday, February 7, 2005
More and more, product placement gurus and network and production executives ha ...
- MPG Serves Up A Plate of Outback to CBS' 'Listen Up'
MediaDailyNews, David Kaplan - Monday, February 7, 2005
Havas' MPG has turned an Outback Steakhouse restaurant into a set f ...
- Study: POP Displays, Not TV Influence Adolescent Drinking
MediaDailyNews, David Kaplan - Friday, February 4, 2005
First the good news for beer marketers: point-of-purchase advertising for alcoholic beverag ...
- Nielsen Prediction: Super Bowl XXXIX May Be Biggest Yet
MediaDailyNews, David Kaplan - Thursday, February 3, 2005
The Super Bowl is all about bigness: from the players to t ...
- Discovery Takes Flight With Richard Branson
MediaDailyNews, David Kaplan - Tuesday, February 1, 2005
Discovery Networks has entered into a partnership with Northern Ireland independent Bri ...
- NFL, Motorola, And America Online Launch Wireless Super Bowl
MediaDailyNews, David Kaplan - Monday, January 31, 2005
While NFL teams have been using wireless communication on the playing fie ...
- KSL Begins '05 On A Roll, Nabs $55 Million In New Business
MediaDailyNews, David Kaplan - Tuesday, February 1, 2005
KSL Media has started off a cold year with a hot streak--t ...
- ABC Family, New Line Team For Comedy Promos
MediaDailyNews, David Kaplan - Tuesday, February 1, 2005
ABC Family, New Line Team For Comedy Promos ...
- NFL, Motorola, And America Online Launch Wireless Super Bowl
Online Media Daily, David Kaplan - Monday, January 31, 2005
While NFL teams have been using wireless communication on the playing fie ...
- Volkswagen Consolidates At MediaCom
MediaDailyNews, David Kaplan - Sunday, January 30, 2005
Volkswagen Consolidates At MediaCom ...
- Super Bowl, NFL Fans: More Like Frasier Than Homer, Scarborough Study Finds
MediaDailyNews, David Kaplan - Monday, January 31, 2005
There is a hidden side to the majority of Super Bowl watcher ...
- Miller Hires Brennan As Director of Marketing Services
MediaDailyNews, David Kaplan - Sunday, January 30, 2005
Miller Hires Brennan As Director of Marketing Services ...
- Dubin To Head Entertainment/Marketing At Mediaedge:cia
MediaDailyNews, David Kaplan - Sunday, January 30, 2005
Dubin To Head Entertainment/Marketing At Mediaedge:cia ...
- FCC's Media Bureau Chief Ferree Announces Resignation
MediaDailyNews, David Kaplan - Friday, January 28, 2005
W. Kenneth Ferree, chief of the Federal Communications Commission's Media Bureau, sa ...
- DirecTV Offers ABC HD In 10 Key Markets
MediaDailyNews, David Kaplan - Friday, January 28, 2005
DirecTV Offers ABC HD In 10 Key Markets ...
- Wednesday Ratings: It's All Right For Fighting, But Too Cold For Swimsuits
MediaDailyNews, David Kaplan - Friday, January 28, 2005
There's nothing like bickering talent judges and wacky debutantes to glue viewe ...
