TODD WASSERMAN
Todd Wasserman is a staff writer at MediaPost. He is a long-time business journalist who has covered marketing, media and advertising at a variety of publications including Brandweek, Mashable and The Wall Street Journal.Articles by Todd All articles by Todd
- Lindsay Lohan Is 'Unexpected' Star Of Allbirds Campaign For Eco-Friendly Running Shoe in
Marketing Daily on
07/01/2022
Lohan says she has never been a runner, so the choice was unexpected, and adds that the eco-friendly shoes are made with natural material, not plastics.
- 3 Marketing Innovations Introduced In The 2020s Amidst A Pandemic in
Marketing Daily - Top of the News on
07/05/2022
The pace of innovation has slowed down due to the pandemic, but a number of impactful innovations have been introduced since 2020.
- Planned Parenthood Rallies Allies in
Marketing Daily on
06/30/2022
The images of the ad switch from the lone woman to a crowd marching down the street and across a bridge.
- Zeroing In On Zero-Party Data in
Marketing Daily - Top of the News on
07/01/2022
Data that a customer "intentionally and proactively shares with a brand" can help marketers avoid destructive assumptions based on generalizations.
- Travelers Highlights A Child's View Of Insurance in
Marketing Daily on
06/29/2022
Little girl gets her wish after a bad storm lands her in a motel, waiting to go home with her family.
- Some Women's Healthcare Brands Market Differently Now in
Marketing Daily - Top of the News on
06/30/2022
Favor, formerly known as the Pill Club, has launched an ad campaign stating, "They're coming for your abortion. Your birth control is next."
- Netflix's Ad Future in
Marketing Daily - Top of the News on
06/29/2022
Breaking down the questions about what's coming for the streaming giant.
- Cosplayers, Plant Fans Find Their People (Or Not) In Reddit Ad in
Marketing Daily on
06/29/2022
The ad, via R/GA, celebrates the quirks in our thinking and behavior that make us unique.
- Hippo Insurance Says Clients Can Stand Up To Problems in
Marketing Daily on
06/27/2022
New ad features a homeowner staring down a catastrophic event.
- Cereal Killers? in
Marketing Daily - Top of the News on
06/28/2022
Pandemic-influenced surge in demand for cereals came after years of sales declines.
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