- Brandtique: Mercury Mariner, Honda CR-V
MediaDailyNews, David Goetzl - Tuesday, September 26, 2006
In the age of product placement, Detroit and its overseas challengers, Toyot ...
- Leno May Stay At NBC Post-'Tonight,' Network Pleased WIth Anchor Lineup
MediaDailyNews, David Goetzl - Tuesday, September 26, 2006
Jay Leno could remain at NBC beyond 2009 when he cedes h ...
- Omnicom's Wren: Detroit Needs Long-Term Rx
MediaDailyNews, David Goetzl - Tuesday, September 26, 2006
Spots, dots and banner ads won't fix what's ailing Detroit, according ...
- Nielsen, Magna Global: DVR Users Watch More TV
MediaDailyNews, David Goetzl - Friday, September 22, 2006
Network executives, start your engines. Two separate reports from Nielsen and Mag ...
- Belo Sees 6% Rise In August Spot Revenue
MediaDailyNews, David Goetzl - Friday, September 22, 2006
Despite some sky-is-falling speculation about the local-station business, Belo Corp. reported yesterd ...
- Comcast Sees Big Four Nets Carrying On-Demand
MediaDailyNews, David Goetzl - Thursday, September 21, 2006
With deals in place offering CBS and NBC shows on its V ...
- Warner Bros. TV Taps Teicher As EVP Sales
MediaDailyNews, David Goetzl - Thursday, September 21, 2006
Warner Bros.'s TV group has expanded Michael Teicher's role to include sal ...
- Viacom's Dauman Lays Out Future Strategy
MediaDailyNews, David Goetzl - Wednesday, September 20, 2006
In his first public appearance before the Wall Street community since bei ...
- Iger's 2007 Goals: Revamp Web Site, Beef Up ABC, ESPN, Disney Across Platforms
MediaDailyNews, David Goetzl - Wednesday, September 20, 2006
Disney.com will be re-launched early next year--and try to be all thin ...
- Moonves: Simon & Schuster Is Not For Sale
MediaDailyNews, David Goetzl - Wednesday, September 20, 2006
CBS Corp. President-CEO Leslie Moonves, who has indicated that Simon & Schust ...
- Interpublic's New Republic: Collaboration, Supreme Client Focus
MediaDailyNews, David Goetzl - Tuesday, September 19, 2006
Plagued by accounting probes and client losses, Chairman-CEO Michael Roth Monday address ...
- Brandtique: MasterCard
MediaDailyNews, David Goetzl - Tuesday, September 19, 2006
ABC Family's original movie "Relative Chaos" is an example of a progr ...
- NBC Adds 'MyNBC' Feature To Web Site To Promote Lineup
MediaDailyNews, David Goetzl - Tuesday, September 19, 2006
MySpace's success has motivated NBC. The network has unveiled a redesign ...
- PBS' "Wine Makers" Offers New Ad Models In Noncommercial Setting
MediaDailyNews, David Goetzl - Monday, September 18, 2006
A new reality-competition series that might have landed on Bravo or t ...
- Upfront Lackluster, Clients Consider New Media Platforms For Ad Budgets
MediaDailyNews, David Goetzl - Friday, September 15, 2006
One of Madison Avenue's most influential media buyers recommends that clients s ...
- Sunbeam Buys WLVI From Tribune
MediaDailyNews, David Goetzl - Friday, September 15, 2006
Just days after the New York Times Co. said it would se ...
- ABC Abandons CPM, Charges Flat Rates For Broadband Spots
MediaDailyNews, David Goetzl - Thursday, September 14, 2006
The shift from broadcast to broadband is having broad implication in t ...
- Fox, AmEx Offer Content To Target Audience
MediaDailyNews, David Goetzl - Thursday, September 14, 2006
With networks making daily announcements about streaming episodes online to mass audience ...
- Big Publishers Shed Media Assets, Time Wasn't On Their Side - The Times Either
MediaDailyNews, David Goetzl, Erik Sass - Wednesday, September 13, 2006
In a sign of the Times, er Time Inc. too, two ...
- Fox Business Channel Set To Launch In '07, Chernin Says
MediaDailyNews, David Goetzl - Wednesday, September 13, 2006
The much-discussed News Corp. challenger to CNBC--the Fox Business Channel--is on schedu ...
- NBC Premieres Shows On Web, Then Broadcast
MediaDailyNews, David Goetzl - Wednesday, September 13, 2006
NBC will premiere new drama "Friday Night Lights" and freshman comedy " ...
- Brandtique: Trojan
MediaDailyNews, David Goetzl - Tuesday, September 12, 2006
If ever a show offered opportunities for organic product placement it wou ...
- TiVo: Old Shows Fare Better Than New Ones
MediaDailyNews, David Goetzl - Tuesday, September 12, 2006
Only six days before premiere week, TiVo's rankings of the shows peop ...
- NFL Goes Long: Global TV Loses, Internet Scores
MediaDailyNews, David Goetzl - Monday, September 11, 2006
Finding new revenue streams abroad is a top priority for the alrea ...
- Slim-Fast Sponsors Special 'Dancing With the Stars'
MediaDailyNews, David Goetzl - Friday, September 8, 2006
Slim-Fast will sponsor a special segment on ABC's new season of "Danci ...
- Ad Bureau Warns Of Spot TV Declines Next Year
MediaDailyNews, David Goetzl - Friday, September 8, 2006
Political ad spending and the Olympics are crucial to the local stati ...
- Credit Suisse: NBC Changes Rest On Performance
MediaDailyNews, David Goetzl - Friday, September 8, 2006
The idea that NBC should shake up tradition and unveil its fa ...
- A-B's New Marketing: Web-Based Entertainment In 2007
MediaDailyNews, David Goetzl - Thursday, September 7, 2006
Anheuser-Busch is the latest marketer to launch a Web-based entertainment platform disguis ...
- Discovery Gives 'Koppel' Advertisers Less Time, More Exclusivity
MediaDailyNews, David Goetzl - Thursday, September 7, 2006
With the exception of the Super Bowl, it's hard to find ...
- Discovery Health Taps Tacconi For Top Job
MediaDailyNews, David Goetzl - Thursday, September 7, 2006
Discovery Health Channel has a new chief. Len Tacconi, a marketing executi ...