- Sundance First: Net Hires Exec To Sell Advertisers Branded Entertainment
MediaDailyNews, David Goetzl - Wednesday, September 6, 2006
Sundance Channel, the Robert Redford-linked network that supplies provocative programming, is maki ...
- MTV, Kansas MSO Hope To Let Advertisers Update Spots In VOD
MediaDailyNews, David Goetzl - Wednesday, September 6, 2006
MTV Networks has partnered with a small Kansas MSO to address o ...
- Brandtique: Fear Factor
MediaDailyNews, David Goetzl - Tuesday, September 5, 2006
Nielsen's ad measurement arm came out with its list of the sho ...
- Report: NBC Is Primed, Reality Slammed
MediaDailyNews, David Goetzl - Tuesday, September 5, 2006
NBC may have a much-needed new drama hit if the first episo ...
- Sony Taps 'Nip/Tuck' For Fall Push
MediaDailyNews, David Goetzl - Tuesday, September 5, 2006
Sony Pictures has again turned to FX's "Nip/Tuck" to showcase its fa ...
- Wal-mart Review Spawns Strange Media, Brand Agency Bedfellows
MediaDailyNews, David Goetzl, Joe Mandese - Friday, September 1, 2006
Saatchi & Saatchi's decision to pull out of Wal-mart's massive creative a ...
- Nielsen: First Half Ad Market Grows 5.1%
MediaDailyNews, David Goetzl - Friday, September 1, 2006
Large spending jumps on the Internet and Spanish-language TV propelled overall 5 ...
- Ryder Keeps Trucking With CMT, Has No CPM
MediaDailyNews, David Goetzl - Friday, September 1, 2006
In a product-placement arrangement between Ryder trucks and CMT's popular "Trick ...
- NBC Apologizes For Emmy Opener, Then Streams Controversial Segment
MediaDailyNews, David Goetzl - Thursday, August 31, 2006
Two days after expressing regret for the opening Emmys segment that mock ...
- ESPN Kickoff: Streams College Football On Mobile ESPN
MediaDailyNews, David Goetzl - Thursday, August 31, 2006
ESPN hopes to dial up interest in its Mobile ESPN by streami ...
- All E! All The Time At Nicky O Hotels
MediaDailyNews, David Goetzl - Thursday, August 31, 2006
E! will link with the more publicity-shy--if there is such a thing--Hilt ...
- Emmy Ratings Declined In 2006
MediaDailyNews, David Goetzl - Wednesday, August 30, 2006
As expected, the Emmys showed a ratings drop. Final ratings for Sunday ...
- Penney For Your Thoughts: Retailer Tries Live TV Spots To Engage Consumers
MediaDailyNews, David Goetzl - Wednesday, August 30, 2006
If live content tends to reduce DVR-aided skipping, perhaps JC Penney ...
- Weinstein Acquires Ovation, Emits Sound Of One Hand Clapping
MediaDailyNews, David Goetzl - Wednesday, August 30, 2006
A group of private investors, including The Weinstein Co., have acquired t ...
- ESPN Cuts Big Deal For Big East, Scrimmages Through 2013
MediaDailyNews, David Goetzl - Wednesday, August 30, 2006
ESPN and the Big East Conference announced a new six-year basketball ...
- Survey: Majority Reject 'American Idol' Wannabes
MediaDailyNews, David Goetzl - Tuesday, August 29, 2006
After a summer of banal performances from a slew of "American Ido ...
- Brandtique: MySpace
MediaDailyNews, David Goetzl - Tuesday, August 29, 2006
In the explosive trajectory of MySpace, both in traffic and cultural buz ...
- Azteca America Included In Nielsen Ratings
MediaDailyNews, David Goetzl - Tuesday, August 29, 2006
Azteca America joins Univision and Telemundo as a Spanish-language broadcaster included ...
- ESPN Extends Home Depot Deal, Launches ESPNU Site
MediaDailyNews, David Goetzl - Tuesday, August 29, 2006
ESPN has reached a three-year extension of its deal with Home Dep ...
- NBC To Launch 'Real Wedding Crashers'
MediaDailyNews, David Goetzl - Tuesday, August 29, 2006
NBC will try and punk real brides and grooms. The network pla ...
- GolTV Extends Spanish League Soccer In U.S.
MediaDailyNews, David Goetzl - Tuesday, August 29, 2006
Hoping to score increased distribution from the recent popularity of the Wor ...
- ABC Is Right To Resurrect Prime-Time Football
TV Watch, David Goetzl - Tuesday, August 29, 2006
This Saturday, ABC will debut what may prove to be the mo ...
- ESPN Exits, Tennis Channel Lands Cable Rights To Grand Slam
MediaDailyNews, David Goetzl - Friday, August 25, 2006
With few Americans performing well at the French Open, ESPN decided n ...
- Cox Offers Customers TiVo In Select Markets
MediaDailyNews, David Goetzl - Friday, August 25, 2006
Do customers think TiVo trumps generic DVRs? In a deal with C ...
- Discovery Explores Online Exchange, Will Attend eBay Pitch
MediaDailyNews, David Goetzl - Thursday, August 24, 2006
While top selling executives at networks from NBC to the Hallmark Chann ...
- GroupM Adds Another: Mandel -- MediaCom Vet Moves Upstairs
MediaDailyNews, Wayne Friedman, David Goetzl - Wednesday, August 23, 2006
Jon Mandel, one of Madison Avenue's most colorful and influential media-buying executive ...
- Must Me TV: NBC Mulls Personalization
MediaDailyNews, Wayne Friedman, David Goetzl - Tuesday, August 22, 2006
All business is personal. Given the surge of personalized TV media, N ...
- Brandtique: Cadillac's Escalade
MediaDailyNews, David Goetzl - Tuesday, August 22, 2006
Nearly $950 million was spent on television product placement last year, accordi ...
- Fox's New Promo Tactic: Blink And You'll Miss It
MediaDailyNews, David Goetzl - Tuesday, August 22, 2006
As Fox begins its campaign for another year atop the 18-to-49 ratin ...
- Fox Streams Dramas, Comedies To O&Os
MediaDailyNews, David Goetzl - Monday, August 21, 2006
Fox is streaming more than 40 episodes of prime-time shows on W ...