DAVID GOETZL
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  • Email Analytics Reveal Sweet Spots In Subject-Line Length
    CAPTIVA ISLAND, Fla. -- Email marketing analytics have led Dela Quist, C ...
  • Where the Money Comes From
    Finally, on day three of the conference, the economy's potential impact on t ...
  • Email is a Creative Medium
    The two partners in Seattle-based email creative agency, Smith-Harmon, did their best to persua ...
  • Mullen: Email Marketing Held to "Higher Standard"
    Jeanniey Mullen, evp and CMO of Zinio/VIV, just addressed the dreaded "SPA ...
  • Dog Bites Man: Email is Here to Stay
    The conference began with several Ball State students at least raising the iss ...
  • Dog in a Thong
    PetSmart's Ron Hauwert mentioned three things that can hold-up a campaign:   ...
  • Payday Strategy
    One of the most interesting aspects of the presentation by Dela Quist, C ...
  • Content vs. Retail
    UK email marketing pundit Dela Quist says emails with content "makes people cli ...
  • Early Days
    Chatting with a couple amateur Internet "historians" last night -- and they offer ...
  • Early Days
    Chatting with a couple amateur Internet "historians" last night -- and they offer ...
  • Habeas: Email Remains Primo Communication Method
    CAPTIVA ISLAND, Fla. -- One of the issues raised repeatedly during Wednesday ...
  • Conversion Rate Increases Up 56% or More
    Microsoft executive David Barlin said he believes a campaign combining display a ...
  • How Long Is Too Long?
    Email marketing analytics have led Dela Quist, CEO of London email marketing speciali ...
  • The New "Spray and Pray"
    Email marketers talk about how sophisticated their craft has become. It's ...
  • Mostly Factual Captiva Island History
    Long ago when dreaded pirates ruled the open sea, the famous Capta ...
  • Better Than 56% ROI
    Among the provocative insights provided by Microsoft's David Barlin, who works ...
  • Entirely Off Topic
    This has NO relevance to the morning sessions whatsoever, but we spo ...
  • Mobile Killer Ap
    ExactTarget researcher Morgan Stewart is giving credit to Apple for developing ...
  • "American Idol" and a New American Phenomenon
    At the Summit yesterday, the attendees largely agreed that text messaging h ...
  • Insiders See Text Messaging As BFF
    At the Summit yesterday, the attendees largely agreed that text messaging h ...
  • Maragaritaville
    Well, close. Turns out Jimmy Buffett is a resident of Captiva Isl ...
  • Just An Online Minute... Getting Saucy at The Email Insider Summit
    When Warren Corpus hits the South Florida night spots, he's a b ...
  • Recession-Resistant Marketing
    It's nearly impossible to attend an ad industry event these days witho ...
  • iPhone's Problem?
    Ball State student August Miller finds it hard to believe that h ...
  • The Big Lebowski
    Students from Ball State University affiliated with its Center for Media Desi ...
  • 19 MPH
    The campus of the University of Mississippi is well known for havi ...
  • Free T-Shirts!
    Software developer ExactTarget came to the Summit with a defiant message: "Subscribe ...
  • A New Buzzword
    We haven't heard corporate wordplay this clever in some time. Last yea ...
  • CAN-SPAM and Social Networking
    Does the CAN-SPAM Act apply to unsolicited messages sent to social networki ...
  • Case's Place Anyone?
    The Summit has begun -- at least the more serious part aft ...