- Univision Not Putting On The Glitz
MediaDailyNews, David Goetzl - Monday, March 16, 2009
Univision, known for some of the flashiest upfront galas, has decided ...
- The Origin of 'Syfy'? It's Somewhere In The Ether
MediaDailyNews, David Goetzl - Monday, March 16, 2009
Did NBC Universal marketers devise the new moniker for the Sci ...
- Ad Market Drops In 2008, Cable Registers Uptick
MediaDailyNews, David Goetzl - Friday, March 13, 2009
Despite the successful summer Olympics and record political spending, the ad mark ...
- Dramatic Import: NBC Unveils Summer Lineup
MediaDailyNews, David Goetzl - Friday, March 13, 2009
Summer nights filled with reruns are moving further into the rear-view mirro ...
- Telemundo To Begin Early Client Dialogue
MediaDailyNews, David Goetzl - Thursday, March 12, 2009
As Telemundo moves toward the upfront, the Spanish-language network said it wi ...
- Barclays Goes From Up To Down For 2010
MediaDailyNews, David Goetzl - Thursday, March 12, 2009
A leading Wall Street firm has offered some further dour news ...
- NBC Universal To Give Miami Web Site A New Look
MediaDailyNews, David Goetzl - Wednesday, March 11, 2009
In a move that has been inevitable since a sale fell throug ...
- Brandtique: 'Burn Notice,' Diet Mountain Dew
MediaDailyNews, David Goetzl - Thursday, March 12, 2009
A year ago, the European Union gave the go-ahead for a produ ...
- Former P&G Exec Takes Another Role
MediaDailyNews, David Goetzl - Wednesday, March 11, 2009
Jim Stengel, who recently retired as the top marketing executive at Proct ...
- Play Ball: Hearst-Argyle To Sell Share Of Arizona Diamondbacks
MediaDailyNews, David Goetzl - Tuesday, March 10, 2009
Looking for every source of revenue it can find, a leading stati ...
- Hike! Versus Carries UFL Debut Season
MediaDailyNews, David Goetzl - Tuesday, March 10, 2009
The latest would-be challenger to the NFL has signed a deal wi ...
- Opportunity Flashing: Digital Signage To Rise 33%
MediaDailyNews, David Goetzl - Monday, March 9, 2009
As some out-of-home companies look to digital signage as a growth opportunit ...
- Vivendi Campaigns On Global Creds
MediaDailyNews, David Goetzl - Monday, March 9, 2009
Vivendi, the marketer of "Rock Band" and a minority owner of N ...
- Broadband Growth Slows, 59% Of Households Wired
MediaDailyNews, David Goetzl - Monday, March 9, 2009
With nearly 68 million U.S. homes now with broadband, growth in subscribe ...
- Social Media: Effective Branding Tool, If Monitored
Marketing Daily, David Goetzl - Monday, March 9, 2009
NEW ORLEANS -- Carat CEO Sarah Fay said marketing efforts that empl ...
- Social Media: Effective Branding Tool, If Monitored
MediaDailyNews, David Goetzl - Friday, March 6, 2009
NEW ORLEANS -- Carat CEO Sarah Fay said marketing efforts that empl ...
- ESPN 360 May Score With Ads
MediaDailyNews, David Goetzl - Monday, March 9, 2009
It will only last a short time. But ESPN may find impressi ...
- GM's Carpenter Named President Of Starcom
MediaDailyNews, David Goetzl - Friday, March 6, 2009
NEW ORLEANS - Word broke at the American Association of Advertising Agenci ...
- NBCU To Agencies: Let's Create Branded Web Content
MediaDailyNews, David Goetzl - Thursday, March 5, 2009
NEW ORLEANS -- An NBCU digital executive in charge of producing Webisod ...
- Goldstein Praises New 'Leno'
MediaDailyNews, David Goetzl - Thursday, March 5, 2009
NEW ORLEANS -- Leading media buyer Marc Goldstein praised NBC's gamble ...
- Four As Media Conference 2010 To Be Held, Well, Just About Anywhere
Show Daily, David Goetzl - Friday, March 6, 2009
It's common practice at the conclusion of the media conference for t ...
- "We Have Been A Very Comfortable Industry"
Show Daily, David Goetzl - Friday, March 6, 2009
In New Orleans, there's a popular saying: "Laissez Les Bon Temps Roul ...
- Stick with Madison Avenue
Show Daily, David Goetzl - Friday, March 6, 2009
Omnicom Media Group's Page Thompson believes in five years all buying a ...
- High Praise for Carat
Show Daily, David Goetzl - Friday, March 6, 2009
MySpace executive Heidi Browning says Carat is a pace setter in soci ...
- A Beefy Campaign
Show Daily, David Goetzl - Friday, March 6, 2009
MySpace executive Heidi Browning says a 2008 McDonald's campaign on MySpace ...
- Can Ads Be Effective on Social Networks?
Show Daily, David Goetzl - Friday, March 6, 2009
Josh Bernoff, vice president and principal analyst, Forrester Research, says research sho ...
- Obama: Master of the Tagline
Show Daily, David Goetzl - Friday, March 6, 2009
The Obama campaign's "Yes We Can" tagline was one of “best politic ...
- Catharsis
Show Daily, David Goetzl - Friday, March 6, 2009
Clearly sick of the gloom-and-doom talk about the economy, ad executives offer ...
- Masters of Their Medium
Show Daily, David Goetzl - Friday, March 6, 2009
CBS News' Bob Schieffer offers that "the most successful politicians were t ...
- Iraq on the Back Burner
Show Daily, David Goetzl - Friday, March 6, 2009
Early last year, it appeared Barack Obama -- able to stake grou ...