In New Orleans, there's a popular saying: "Laissez Les Bon Temps Rouler (Let the Good Times Roll)." MPG's global CEO Maria Luisa Francoli said, however, that's no longer the case in the agency
business.
"We have been a very comfortable industry,†she said. Yes, we have worked hard for 50 years, she said, but there's been an element of coasting along -- with revenues rising
yearly for the most part and clients generally happy.
"This has changed, we're a little fat now … and this recession is the final call (to arms) and should (prompt)" the business
to revolutionize. There needs to be a greater focus on delivering business results for clients who demanding more accountability. And that in turn will grow agency revenues.
"If we're not able
to merge those two, somebody else will change it for us," she said.