• by David Goetzl  @dgoetzl, March 6, 2009

MySpace executive Heidi Browning says Carat is a pace setter in social media marketing. “We always look to Sarah's team as being the leader in best practices in the social media space,” she said, referring to the agency's chief, Sarah Fay.

Fay, sitting with Browning on a panel, said key is setting up a community on a MySpace or Facebook page and then to "keep it refreshed."

"It’s a simple best practice," Fay said. Intuitively, she said, marketers need to listen to what consumers are saying on the sites and react in kind.

It's pull marketing rather than push.