MySpace executive Heidi Browning says Carat is a pace setter in social media marketing. “We always look to Sarah's team as being the leader in best practices in the social media space,â€
she said, referring to the agency's chief, Sarah Fay.
Fay, sitting with Browning on a panel, said key is setting up a community on a MySpace or Facebook page and then to "keep it refreshed."
"It’s a simple best practice," Fay said. Intuitively, she said, marketers need to listen to what consumers are saying on the sites and react in kind.
It's pull marketing rather
than push.