- Wal-Mart Gets 'Game,' Pushes NFL Ad Spend
MediaDailyNews, David Goetzl - Friday, October 23, 2009
Wal-Mart's figures may be slightly off, but its strategy seems sound. Am ...
- CIMM Forges Ahead, Looks For More Advertisers To Sign On
MediaDailyNews, David Goetzl - Thursday, October 22, 2009
When researchers embarked on an initiative to upgrade media measurement, the fund-raisi ...
- Action Shots: NASCAR Drives Screenvision Partnership
MediaDailyNews, David Goetzl - Wednesday, October 21, 2009
Screenvision has a deal with NASCAR in which the racing circuit wi ...
- Cablevision Launches iTV Ad Platform
MediaDailyNews, David Goetzl - Tuesday, October 20, 2009
Cablevision has signed four advertisers for its interactive advertising platform that ...
- Sykes Fights DVRs In New Fox Promo
MediaDailyNews, David Goetzl - Tuesday, October 20, 2009
If you can't beat 'em, joke with 'em. Fox is running ...
- Hasbro: Ad Spend Falls, But Discovery Alliance Debuts In 2010
MediaDailyNews, David Goetzl - Monday, October 19, 2009
After curtailing ad spending during the holiday season last year, toymaker Hasb ...
- Murdoch: Carrying Fox Network Will Cost
MediaDailyNews, David Goetzl - Friday, October 16, 2009
Rupert Murdoch wants to charge for access to news-oriented Web sites ...
- UFL Fails To Score For Versus
MediaDailyNews, David Goetzl - Friday, October 16, 2009
Week two of the United Football League on Versus brought marked ratin ...
- Ad Plus: Q Scores Cement Loyalty: 'Flash Forward' Clicks, 'Leno' Falls Short
MediaDailyNews, David Goetzl - Thursday, October 15, 2009
First comes the promotion, then reality sets in: the level of view ...
- Special-Interest Ads Improve Gray TV's 3Q
MediaDailyNews, David Goetzl - Thursday, October 15, 2009
Interest-group advertising seeking to influence congressional action on health-care reform has prov ...
- Ted Turner Wants To Reclaim His TV Past
MediaDailyNews, David Goetzl - Thursday, October 15, 2009
Ted Turner, a former vice chairman, would like to return to Ti ...
- 2014 Forecast: TV Ad Revs To Top $4 Billion
Marketing Daily, David Goetzl - Thursday, October 15, 2009
Comcast COO Steve Burke has hyped the potential for massive growth fr ...
- 2014 Forecast: TV Ad Revs To Top $4 Billion
MediaDailyNews, David Goetzl - Wednesday, October 14, 2009
Comcast COO Steve Burke has hyped the potential for massive growth fr ...
- Comcast Tests Real-Time Ads In VOD
MediaDailyNews, David Goetzl - Tuesday, October 13, 2009
Comcast has launched a trial on its Jacksonville system allowing for real-ti ...
- TW's Bewkes: Broadcast, 'Time' Need Kick-Start
MediaDailyNews, David Goetzl - Tuesday, October 13, 2009
Time Warner CEO Jeff Bewkes says the company won't acquire NBCU ...
- Discovery Taps One Of Its OWN For New Network
MediaDailyNews, David Goetzl - Monday, October 12, 2009
Discovery has turned to one of its own to head sales f ...
- 'Real Housewives' Heading To Syndication In 2010
MediaDailyNews, David Goetzl - Monday, October 12, 2009
Bravo's "Real Housewives" franchise is heading into syndication. The series brand wi ...
- Botway Joins WMI As CEO
MediaDailyNews, David Goetzl - Friday, October 9, 2009
Former top OmnicomMediaGroup executive Jill Botway has joined WMI as CEO. T ...
- Versus: United Football League Doesn't Score
MediaDailyNews, David Goetzl - Friday, October 9, 2009
Ratings for the United Football League's debut on Versus failed to produ ...
- New Dish: Fine Living Rebranded As Cooking Channel
MediaDailyNews, David Goetzl - Thursday, October 8, 2009
Scripps Networks Interactive has had such success with Food Network that ...
- Gatorade Refreshes Brand, Ad Efforts For '10
MediaDailyNews, David Goetzl - Thursday, October 8, 2009
Top executives at PepsiCo. indicated Wednesday that consumer cost-cutting may have contribut ...
- Bernstein: Cable To Record Solid 2009
MediaDailyNews, David Goetzl - Wednesday, October 7, 2009
In a report released Wednesday tabbed "It's Good to be a Cab ...
- 'Office' Actor Shoots NBA Promos
MediaDailyNews, David Goetzl - Wednesday, October 7, 2009
As TNT readies for its 21st year offering NBA games, the netwo ...
- Addressable Ads: GroupM Taps TidalTV
MediaDailyNews, David Goetzl - Tuesday, October 6, 2009
As it looks to experiment further with addressable advertising, GroupM has ink ...
- Nick Smiles On 'Glenn Martin, DDS'
MediaDailyNews, David Goetzl - Tuesday, October 6, 2009
Nickelodeon has ordered up a second season of animated series "Glenn Marti ...
- Money Changing: Mediavest Makes Major Hulu Buy
MediaDailyNews, David Goetzl - Monday, October 5, 2009
MediaVest, which represents clients such as Procter & Gamble, said it h ...
- Food Network Heads Overseas
MediaDailyNews, David Goetzl - Monday, October 5, 2009
Food Network, which has syndicated programming to a range of international channe ...
- Insurance Cos. Top Sportscasts Ad Spenders
Marketing Daily, David Goetzl - Monday, October 5, 2009
As troubled businesses cut spending in sportscasts, Nielsen data show that wealt ...
- Analysts: What A Comcast/NBC Deal Could Mean
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, October 2, 2009
Bucking current media industry trends, big cable operator Comcast wants to beco ...
- Insurance Cos. Top Sportscasts Ad Spenders
MediaDailyNews, David Goetzl - Friday, October 2, 2009
As troubled businesses cut spending in sportscasts, Nielsen data shows that wealt ...