- 'Fall' Guy: Stainmaster Leveraged HGTV On, Off-Air
MediaDailyNews, David Goetzl - Monday, November 16, 2009
As HGTV and Stainmaster carpets held routine conversations about marketing plans earli ...
- New Congressional Bill: Smackdown On Kids' TV Ads
Marketing Daily, David Goetzl - Monday, November 16, 2009
A leading ad industry trade group is dyspeptic over a congressional bi ...
- New Congressional Bill: Smackdown On Kids' TV Ads
MediaDailyNews, David Goetzl - Friday, November 13, 2009
A leading ad industry trade group is dyspeptic over a congressional bi ...
- News Corp. Enlists McKinsey For Growth
MediaDailyNews, David Goetzl - Friday, November 13, 2009
At least one group appears to be profiting handsomely from the advertisi ...
- Diageo OK With NFL 'Morgan' Move
MediaDailyNews, David Goetzl - Friday, November 13, 2009
Diageo was not about to let a stunt some branded as marketi ...
- News Corp.'s Carey: Hulu May Charge, MySpace Revamped
MediaDailyNews, David Goetzl - Thursday, November 12, 2009
News Corp. COO Chase Carey endorses the Comcast/NBCU merger, but is waiti ...
- Rainbow's Sapan: Streaming Cable Shows 'Devalues' Product
MediaDailyNews, David Goetzl - Thursday, November 12, 2009
The head of AMC operator Rainbow Media believes the network can notab ...
- Ad Execs Feel Less NFL May Be More
MediaDailyNews, David Goetzl - Thursday, November 12, 2009
Do NFL broadcasters want the league to add two more regular-season game ...
- Fox Biz Net Launches Online Show, Then Shops For Sponsors
MediaDailyNews, David Goetzl - Wednesday, November 11, 2009
When the Fox Business Network (FBN) launched an online news/commentary show ...
- Screenvision Reps Ads On Campus
MediaDailyNews, David Goetzl - Wednesday, November 11, 2009
Screenvision said it has renewed a deal to serve as the in-theat ...
- Ford Drives TV One's 'UnSung' Cross-Platform
Marketing Daily, David Goetzl - Wednesday, November 11, 2009
The deal links the new Taurus model with the network's documentary-style seri ...
- Ford Drives TV One's 'Unsung' Cross-Platform
MediaDailyNews, David Goetzl - Tuesday, November 10, 2009
Ford has reached a deal with the multiplatform sales arm of ...
- Acme Execs Take Cuts, Gain New Opportunities
MediaDailyNews, David Goetzl - Tuesday, November 10, 2009
As Acme Communications looks to dissolve itself, the station group has significant ...
- NBC Wins Pyrrhic Victory Against Arena Football
MediaDailyNews, David Goetzl - Tuesday, November 10, 2009
A New York judge has awarded NBC Universal $1.6 million, but t ...
- Ex-Marketer To Produce 'Lombardi' On Broadway
Marketing Daily, David Goetzl - Tuesday, November 10, 2009
In marketing, Tony Ponturo was synonymous with helping turn the Super Bo ...
- Nielsen: Local Ratings Plan Goes Live+ In January
MediaDailyNews, David Goetzl - Monday, November 9, 2009
Nielsen said it will begin offering a new ratings stream in loc ...
- Grey Revs Fall 20%, Slams 'Leno' Impact
MediaDailyNews, David Goetzl - Monday, November 9, 2009
While some station groups have taken a let's-not-jump-to-conclusions approach to NBC's J ...
- History Pulls No Punches For 'Pawn Stars'
MediaDailyNews, David Goetzl - Monday, November 9, 2009
The network is weaving aspects of the upcoming series of "Pawn Star ...
- Ex-Anheuser Exec To Produce 'Lombardi' On Broadway
MediaDailyNews, David Goetzl - Monday, November 9, 2009
After more than two decades steering media buys in sports and oth ...
- MDC's McDonald Building Addressable Marketing, Ad Portfolio
MediaDailyNews, David Goetzl - Monday, November 2, 2009
MDC Partners has tapped Chris McDonald to advise agencies in bolstering da ...
- P&G To Boost Market Spend, Product Innovation In '10
Marketing Daily, David Goetzl - Friday, October 30, 2009
Procter & Gamble indicated Thursday that it will boost marketing spending ov ...
- P&G To Boost Market Spend, Product Innovation In 2010
MediaDailyNews, David Goetzl - Thursday, October 29, 2009
Procter & Gamble indicated Thursday that it will boost marketing spending ov ...
- Simon To Head ANA Family Alliance
MediaDailyNews, David Goetzl - Thursday, October 29, 2009
The group formerly known as the Family Friendly Programming Forum, now t ...
- Comcast Lets 'Yellow Pages TV' Do The Clicking
MediaDailyNews, David Goetzl - Wednesday, October 28, 2009
An arm of the Comcast Media Center has begun pitching a "Yell ...
- Roth's IPG: Revs Drop in 3Q, Ad Spend Not Rising
MediaDailyNews, David Goetzl - Wednesday, October 28, 2009
Interpublic CEO Michael Roth is admittedly in a pickle. He repeatedly sa ...
- GM Runs Over Publicis Revs
MediaDailyNews, David Goetzl - Tuesday, October 27, 2009
The post-bankrupt General Motors continues to have a major impact on earnin ...
- Good Credit: Visa Olympic Sponsor Through 2020
MediaDailyNews, David Goetzl - Tuesday, October 27, 2009
Perhaps buoying TV networks as they bid on rights for future Olympic ...
- Strong Signal: Verizon FiOS Adds Telco, Net Subscribers
Marketing Daily, David Goetzl - Tuesday, October 27, 2009
About 25% of customers eligible for Verizon's telco TV service have sign ...
- CIMM Goes Public, Sort Of: Inadvertently Posts Official RFPs
MediaDailyNews, David Goetzl, Joe Mandese - Tuesday, October 27, 2009
Following months of speculation and the inadvertent circulation of
draft proposals- Strong Signal: Verizon FiOS Adds Telco, Net Subscribers
MediaDailyNews, David Goetzl - Monday, October 26, 2009
About 25% of customers eligible for Verizon's telco TV service have sign ...