- NBC Upbeat About NFL, 'Apprentice'
MediaDailyNews, David Goetzl - Sunday, May 15, 2011
NBC new chairman Bob Greenblatt promises that someone will be sitting ...
- Kravitz Song Drives New Jeep Spot
MediaDailyNews, David Goetzl - Friday, May 13, 2011
The Chrysler Group continues to pony up big bucks for soundtracks ...
- Trump Not Running For White House
Raw, David Goetzl - Monday, May 16, 2011
Donald Trump is not running for President. The host of "Celebrity Apprentic ...
- ESPN-Dish Standoff Far From End Zone
TVBlog, David Goetzl - Monday, May 16, 2011
With ESPN set for its annual upfront presentation on Tuesday, a lawsu ...
- Benson To Time Warner As CCO For Global Media Group
MediaDailyNews, David Goetzl - Thursday, May 12, 2011
Former ABC top marketing executive Mike Benson has joined Time Warner ...
- ESPN's 'Fanwich' Challenge Part Of 'Crazy' Campaign
MediaDailyNews, David Goetzl - Thursday, May 12, 2011
The ESPN "Fanwich" contest has delis, restaurants and Joe Fans submitting entran ...
- ESPN Smartly Goes With Same Programs Different Ads
TVBlog, David Goetzl - Friday, May 13, 2011
With the live streams of its networks now on multiple devices, ES ...
- Bewkes: Comcast, NBC Merger Is 'Bet On Content'
MediaDailyNews, David Goetzl - Wednesday, May 11, 2011
Even as Jeff Bewkes oversaw the separation of Time Warner and Ti ...
- Presidential Debate Ref Lehrer Leaving Anchor Chair
TVBlog, David Goetzl - Thursday, May 12, 2011
To the many - very many - Americans who didn't watch t ...
- Nivea Turns 100, Kicks Off $1.4 Billion Campaign
MediaDailyNews, David Goetzl - Tuesday, May 10, 2011
Beiersdorf will look to capitalize on Nivea's heritage, while using one ...
- VOD Advertising Offers Problems, Maybe Potential
TVBlog, David Goetzl - Wednesday, May 11, 2011
A coalition looking to find ways to better take advantage of V ...
- NBC Renews 'In Gayle We Trust'
MediaDailyNews, David Goetzl - Monday, May 9, 2011
NBCUniversal's digital studio has renewed a series backed by American Family Insuran ...
- Maker's Mark Discovers TV, Breaks First Campaign
MediaDailyNews, David Goetzl - Monday, May 9, 2011
Bourbon brand Maker's Mark, part of Fortune Brands, is launching its fir ...
- Poll On Fan Reaction to NFL Labor Mess Good News For The League
TVBlog, David Goetzl - Tuesday, May 10, 2011
The authors of a new poll on how the current NFL lab ...
- CEO Norman Exits OWN, Liguori Takes Over For Now
MediaDailyNews, David Goetzl - Friday, May 6, 2011
Christina Norman, the former MTV Networks executive who led the launch ...
- Scripps Revamps GAC As Real Country TV
MediaDailyNews, David Goetzl - Friday, May 6, 2011
Scripps Networks plans to refashion its Great American Country network by alteri ...
- Scripps Wants Compensation For iPad App Airings
MediaDailyNews, David Goetzl - Friday, May 6, 2011
Scripps Interactive channels such as the Food Network continue to be availab ...
- Jared, Footlong Jingle and "Biggest Loser" Help Give Subway a Winning Brand
TVBlog, David Goetzl - Monday, May 9, 2011
When evaluating the top-100 most valuable global brands, it's tempting to analy ...
- Cablevision Phases Out Bresnan, Extends Optimum And HD Channels
MediaDailyNews, David Goetzl - Thursday, May 5, 2011
Cablevision is bringing its "Optimum" moniker to the Mountain West. The cab ...
- 3net Joins With 2 Sponsors
MediaDailyNews, David Goetzl - Thursday, May 5, 2011
The fledgling 3net, which does not run traditional ads yet, has broug ...
- TV and Online Offer Marriage That Could Live Happily For A Long Time
TVBlog, David Goetzl - Friday, May 6, 2011
It's campaign season in the TV business. Network executives have been maki ...
- Keynoter Demos How To Find Email ROI
Marketing Daily, David Goetzl - Thursday, May 5, 2011
Noted author Arthur Middleton Hughes, vice president at the Database Marketing Institut ...
- Marketers: Use Emotional Need To Draw Eco-Friendly
MediaDailyNews, David Goetzl - Wednesday, May 4, 2011
A new study casts aside the supposition that younger consumers are mo ...
- Email Marketers In Content Business
Online Media Daily, David Goetzl - Wednesday, May 4, 2011
Meeting some resistance among marketers years ago about a "custom publishing" tac ...
- Moosejaw Touts 'Humanization' e-Marketing
Online Media Daily, David Goetzl - Wednesday, May 4, 2011
Jody Wolak, marketing operations manager at Moosejaw, the offbeat outdoor products retaile ...
- Netflix Succeeds By Focusing on Superior Navigation and Keeping Prices Down
TVBlog, David Goetzl - Thursday, May 5, 2011
The question persists whether Netflix will become Blockbuster or continue as ...
- WPP, IMG Team For Client Licensing Deals
MediaDailyNews, David Goetzl - Tuesday, May 3, 2011
WPP has a deal aimed at helping clients boost revenues from consum ...
- Owned, Earned and Paid Media Part of the Brand Ecosystem
Show Daily, David Goetzl - Wednesday, May 4, 2011
Sitecore's Erick Mott offered some commentary in a blog post during t ...
- Offbeat Moosejaw Tries Email-Based Stunts
Show Daily, David Goetzl - Wednesday, May 4, 2011
One of the more popular panels at the Summit was the la ...
- Stewart: Email Marketing Moving to 'Adult Table'
Show Daily, David Goetzl - Wednesday, May 4, 2011
Trendline Interactive's Morgan Stewart suggested that email marketing should be re-branded ...