- Email More Trustworthy Than Direct Mail
Show Daily, David Goetzl - Wednesday, May 4, 2011
Interesting results from Forrester Research's U.S. Interactive Marketing Online Survey, showing ema ...
- Not Every Email Has to Drive Sales - Immediately
Show Daily, David Goetzl - Wednesday, May 4, 2011
Silverpop's Loren McDonald said email marketers can fall into a trap ...
- Be Mindful of Sucking the Soul Out of a Designer
Show Daily, David Goetzl - Wednesday, May 4, 2011
Helzberg Diamonds online marketing manager Lisa Dick said too much testing ...
- Email Content: Revenue Not Rembrandt
Show Daily, David Goetzl - Wednesday, May 4, 2011
Email content designers need to be mindful of the difference between a ...
- Even Nothing is Something When Testing Email Content
Show Daily, David Goetzl - Wednesday, May 4, 2011
Helzberg Diamonds online marketing manager Lisa Dick said nothing can be somethi ...
- Creative Guidance Can Come From Print, But Content Can't Just Be Re-Purposed
Show Daily, David Goetzl - Wednesday, May 4, 2011
Lisa Dick, online marketing manager, at Helzberg Diamonds said that often ema ...
- Absolute Must-Read on Security Steps
Show Daily, David Goetzl - Wednesday, May 4, 2011
WhatCounts President Allen Nance said email marketers need to read the Onli ...
- Dayman: Legislation on Security Needed
Show Daily, David Goetzl - Wednesday, May 4, 2011
Eloqua Chief Privacy Officer Dennis Dayman said there is considerable activity ...
- Informal Survey: No Great Need to Force Passwords to be Changed More Frequently
Show Daily, David Goetzl - Wednesday, May 4, 2011
One suggestion for increasing security around email addresses is whether a pers ...
- Email Marketers Need to Protect Email Lists More Aggressively
Show Daily, David Goetzl - Wednesday, May 4, 2011
Eloqua Chief Privacy Officer Dennis Dayman said that marketers trying to preve ...
- Hire a CCO, Maybe a Journalist-Type
Show Daily, David Goetzl - Wednesday, May 4, 2011
Content Marketing Institute's Joe Pulizzi said email marketers need to focus mo ...
- Make Marketing Content About Your Customers, Not (Your) Company
Show Daily, David Goetzl - Wednesday, May 4, 2011
Content Marketing Institute's Joe Pulizzi, the keynote speaker Wednesday, said he'll a ...
- Pulizzi: Email Marketers Are Content Creators
Show Daily, David Goetzl - Wednesday, May 4, 2011
Meeting some resistance among executives about using "custom publishing," Content Marketing Institute ...
- John Deere The First Custom Publisher
Show Daily, David Goetzl - Wednesday, May 4, 2011
First example of custom publishing: late 1800s magazine "The Furrow," from Jo ...
- More Americans Online, Use Internet As Source For Product Imformation
Show Daily, David Goetzl - Wednesday, May 4, 2011
A new Forrester report "The Interactive Brand Ecosystem" says "more than 8 ...
- More From Tuesday's Keynote ...
Show Daily, David Goetzl - Wednesday, May 4, 2011
Noted author Arthur Middleton Hughes, a vice president at the Database Marketi ...
- NBC Sports Brand Going Local
TVBlog, David Goetzl - Wednesday, May 4, 2011
Comcast plans to place the "NBC Sports" brand on its collection ...
- RCA Launches New Battery-Powered TVs
MediaDailyNews, David Goetzl - Monday, May 2, 2011
RCA is launching a new line of portable, battery-operated TV sets; sever ...
- Big Advertisers Embrace Email Marketing
Online Media Daily, David Goetzl - Monday, May 2, 2011
Lance Broumand, CEO of UrbanDaddy, which delivers emails about lifestyle opportunities f ...
- Thanks A Lot Talent
Show Daily, David Goetzl - Tuesday, May 3, 2011
A panel with music marketers expresses how tough it can be ...
- Lyrical Promotion Leads to Subscriber Acquisition
Show Daily, David Goetzl - Tuesday, May 3, 2011
A record label obviously has massive amounts of content from song cli ...
- Facebook as an ISP? Fine-Tuning Needed
Show Daily, David Goetzl - Tuesday, May 3, 2011
StormPost's Damian Borichevsky suggested that Facebook becoming an ISP faces challenges. T ...
- Starz Exec: Using Email For DVR Recording Offers Potential
Show Daily, David Goetzl - Tuesday, May 3, 2011
Starz senior marketing manager Angela Clayton suggests sending email messages that c ...
- Bloxham: truTV Stunt Pushing The Envelope
Show Daily, David Goetzl - Tuesday, May 3, 2011
Trendline Interactive's Mike Bloxham gives a shout-out to Turner's truTV stunt, whe ...
- Original Programming Helping Email Program at Starz
Show Daily, David Goetzl - Tuesday, May 3, 2011
Angela Clayton, a senior marketing manager at the media company that operat ...
- Comedy Central Promotion Brings Foursquare Success
Show Daily, David Goetzl - Tuesday, May 3, 2011
Liz Gould, who works at Experian CheetahMail and has Comedy Central ...
- An Email Metric Similar to TV
Show Daily, David Goetzl - Tuesday, May 3, 2011
Arthur Middleton Hughes, a noted author and vice president at The Databa ...
- Jon Stewart Gets Serious, No Kidding
TVBlog, David Goetzl - Tuesday, May 3, 2011
For those who missed "The Daily Show" on Monday night, watch t ...
- Execs: Commodity Pricing Doesn't Hurt Ad Spend
MediaDailyNews, David Goetzl - Friday, April 29, 2011
Top executives at Interpublic and Viacom expressed little concern last week abo ...
- 7 Million Tune In For NFL Draft
MediaDailyNews, David Goetzl - Friday, April 29, 2011
ESPN and NFL Network's combined viewership for Thursday's first round of t ...