More Americans Online, Use Internet As Source For Product Imformation

by David Goetzl @dgoetzl, May 4, 2011

A new Forrester report "The Interactive Brand Ecosystem" says "more than 80% of American adults are online and on average those users spend as much time on the Internet as they spend watching TV." Same is true for Europeans under 55. Also, on "most days, the MSN home page reaches more people" than a prime-time TV show.

The Internet offers a chance for more comprehensive messaging and consumers say the Internet is "their most important source of product information."

Next story loading