• by David Goetzl  @dgoetzl, May 3, 2011

Starz senior marketing manager Angela Clayton suggests sending email messages that can facilitate setting a DVR could be a golden ticket. For example, when a message comes plugging Starz show "Camelot," the chance to set up a recording in real time could drive viewership and engagement.

Also within TV marketing, Eventful executive Koshie Nartey, who works with NBC, suggested email can generate engagement by involving consumers in a show production process early on. Messages could bring participation in a poll to vote on which contest to use in an upcoming reality series -- or to offer guidance in character development, maybe for a scripted show.

Giving consumers influence with a show they are passionate about can be powerful.

"Email can be sued to facilitate these sort of things," Nartey said.