Starz senior marketing manager Angela Clayton suggests sending email messages that can facilitate setting a DVR could be a golden ticket. For example, when a message comes plugging Starz show
"Camelot," the chance to set up a recording in real time could drive viewership and engagement.
Also within TV marketing, Eventful executive Koshie Nartey, who works with NBC, suggested email
can generate engagement by involving consumers in a show production process early on. Messages could bring participation in a poll to vote on which contest to use in an upcoming reality series -- or
to offer guidance in character development, maybe for a scripted show.
Giving consumers influence with a show they are passionate about can be powerful.
"Email can be sued to
facilitate these sort of things," Nartey said.