- NCAA's Sweet 16 Grabs 12M On TBS, CBS Combined
MediaDailyNews, David Goetzl - Friday, March 25, 2011
Turner and CBS said viewership for Thursday's first batch of Sweet ...
- Netflix Model Holds, Shares Rise
MediaDailyNews, David Goetzl - Friday, March 25, 2011
A Goldman Sachs analyst still believes Netflix's market position leaves it ...
- CNN Documentary Points Out Fear of Muslim Neighbors, Politicians Should Help Breed Unity
TVBlog, David Goetzl - Monday, March 28, 2011
It would be extraordinary leadership on President Obama's part to try a ...
- Gerber Joins ABC To Handle Sales, Marketing Cross-Platform
MediaDailyNews, David Goetzl - Thursday, March 24, 2011
Adam Gerber, who has ample experience on the traditional media side a ...
- The Hub's New Season Unveils 9 Original Shows
MediaDailyNews, David Goetzl - Thursday, March 24, 2011
The Hub, the fledgling kids/family network from Discovery and Hasbro, will deb ...
- Life Imitates Ad: Calif. Town Becomes 'Raisinets City'
MediaDailyNews, David Goetzl - Thursday, March 24, 2011
Sun Life Financial has been running a clever spot where a coup ...
- The Hub Hits Pay Dirt With Warren Buffett
TVBlog, David Goetzl - Friday, March 25, 2011
There's a battle shaping up this fall between The Hub, a fledgli ...
- Cartoon Network Debuts 13 Shows, New WB Partnership
MediaDailyNews, David Goetzl - Wednesday, March 23, 2011
As it moves into the kids' upfront market, Cartoon Network said ...
- Weather Channel, Home Depot Launch Addressable Ads
MediaDailyNews, David Goetzl - Wednesday, March 23, 2011
Home Depot is launching a type of addressable advertising campaign on t ...
- Nielsen To Rate Fox Business Network
MediaDailyNews, David Goetzl - Wednesday, March 23, 2011
Following the recent debut of "Lou Dobbs Tonight," Fox Business Network sa ...
- Comcast Pathetic in Looking to Rig Ballot in 'Worst Company in America' Vote
TVBlog, David Goetzl - Thursday, March 24, 2011
Comcast has engaged in chicanery to avoid again being tabbed the "Wor ...
- Marketing Insights: ARF To Establish NeuroStandards Project
MediaDailyNews, David Goetzl - Tuesday, March 22, 2011
As the promise of neuro-marketing research continues to intrigue marketers, many sti ...
- Emotional Radar: Ipsos, Innerscope Team For Biometrics
MediaDailyNews, David Goetzl - Tuesday, March 22, 2011
Marketing research firm Ipsos has partnered with Innerscope Research to meld biometri ...
- Univision Taps Lazarus To Head Sales For Its New Networks
MediaDailyNews, David Goetzl - Tuesday, March 22, 2011
In the latest sign that it plans to launch several new network ...
- Census Chief Might Help Networks With Research Knowledge
TVBlog, David Goetzl - Wednesday, March 23, 2011
At some point after all the results come in from the 20 ...
- NCAA 'Madness' Online Viewing Up 47%
MediaDailyNews, David Goetzl - Monday, March 21, 2011
A clue that traffic for the online streaming of NCAA tourney gam ...
- TV Land Greenlights 3 Original Series
MediaDailyNews, David Goetzl - Monday, March 21, 2011
TV Land, which has been laughing all the way to the ratin ...
- Neuroscience Offers Advertisers Promise But More Time Needed
TVBlog, David Goetzl - Tuesday, March 22, 2011
Wherever the burgeoning excitement around how neuroscience can improve advertising effectiveness lead ...
- Aegis Prudently Eyes Possible Acquisitions
MediaDailyNews, David Goetzl - Friday, March 18, 2011
Aegis Group, parent of the Carat media agency and Synovate research operatio ...
- March Madness Records 22% Uptick In Net, Mobile
MediaDailyNews, David Goetzl - Friday, March 18, 2011
As CBS and Turner began their deal to carry NCAA tournament gam ...
- PBS Trade Campaign Might Be Better Tabled For Now
TVBlog, David Goetzl - Monday, March 21, 2011
At a time when PBS is under siege by members of Congre ...
- Forecast: U.S. Ad Spending Rises 3.7% in 2011
MediaDailyNews, David Goetzl - Thursday, March 17, 2011
Media agency Carat has significantly increased its projection for U.S. ad spendi ...
- Total Auto Ad Spend To Grow 6.4%
MediaDailyNews, David Goetzl - Thursday, March 17, 2011
Media companies have been touting the resurgence of the auto category a ...
- Networks Set to Down Pepsi Dollars
TVBlog, David Goetzl - Friday, March 18, 2011
Forget champagne glasses. Networks had to be toasting with Pepsi cans th ...
- LIN Revs Up 24%, Freedom To Auction Assets
MediaDailyNews, David Goetzl - Wednesday, March 16, 2011
A sale of Freedom Communications' stations could serve as a measuring sti ...
- truTV Hoop Dreams: NCAA Scores Higher Ratings
MediaDailyNews, David Goetzl - Wednesday, March 16, 2011
With the NCAA tournament launching Tuesday on truTV, some found themselves questioni ...
- Disney Adds 3 Series, XD Is 'Kickin' It'
MediaDailyNews, David Goetzl - Wednesday, March 16, 2011
The Disney Channel will add three new series as it continues i ...
- March Madness Carries Memories For Top Sales Exec
TVBlog, David Goetzl - Thursday, March 17, 2011
Ah, the seeds of a salesman! As a college hoopster, Bruce Lefkowi ...
- 4As Teams With BlackArrow For Advanced Ad Media, Hope To Jolt VOD
MediaDailyNews, David Goetzl - Wednesday, March 16, 2011
Feeling that there is significant runway in establishing free VOD as ...
- Univision, Telemundo Expect Census Results To Boost Ad Dollars
MediaDailyNews, David Goetzl - Tuesday, March 15, 2011
Univision and Telemundo -- and other Spanish-language media -- have said resul ...