- 'Mad Men' Look Available At Banana Republic
MediaDailyNews, David Goetzl - Friday, October 19, 2012
A Banana Republic collection will be back next spring as buzz f ...
- Stations, Country Can Benefit From Electoral College Banishment
TVBlog, David Goetzl - Monday, October 22, 2012
The country failed to eliminate the farce that is the Electoral Colle ...
- ESPN Continues Near Top In 'Forbes' Brand Rankings
MediaDailyNews, David Goetzl - Thursday, October 18, 2012
Trailing only Nike but leading Adidas by a wide margin, ESPN remain ...
- "SportsCenter" Brand Moves To Another Arena
TVBlog, David Goetzl - Friday, October 19, 2012
ESPN's efforts to give its "SportsCenter" brand a higher-profile, multi-platform role ha ...
- States Reap Big Bucks In Tight Political Races
MediaDailyNews, David Goetzl - Wednesday, October 17, 2012
With Virginia's electoral votes crucial in the presidential election, the Washington mark ...
- Univision Revamps Logo To Reflect Dynamic Community
MediaDailyNews, David Goetzl - Thursday, October 18, 2012
Univision is renovating its logo. CEO Randy Falco said it is ...
- Pepsi Continues Using Advertising For Turnaround Efforts
TVBlog, David Goetzl - Thursday, October 18, 2012
Pepsi and Coke talk about reaching young people through music and sport ...
- Discovery, IMAX Sony Launch 3net Studios
MediaDailyNews, David Goetzl - Tuesday, October 16, 2012
Discovery, IMAX and Sony launched their 24/7 3D network last year. N ...
- CBS/Dish Deal Could Make Moonves' AutoHop Battle Tougher
TVBlog, David Goetzl - Wednesday, October 17, 2012
The path for CBS chief Leslie Moonves' efforts to thwart Dish Network ...
- Viewers Check Cable First, Then Broadcast
MediaDailyNews, David Goetzl - Tuesday, October 16, 2012
With cable ratings rising, research suggests fewer viewers are beginning their prime-ti ...
- Lehrer's Debate Trouble Good For The Country
TVBlog, David Goetzl - Tuesday, October 16, 2012
Almost immediately after the first presidential debate, moderator Jim Lehrer began ...
- LIN Finalizes Deal To Add Stations
MediaDailyNews, David Goetzl - Friday, October 12, 2012
LIN TV said it has completed its acquisition of stations in eig ...
- History's 'Men' Targets Beef Lovers In New Promo
MediaDailyNews, David Goetzl - Friday, October 12, 2012
The History Channel has cooked up a meaty promotion for its "T ...
- ESPN3 Changes Course After A Curiously Long Time
TVBlog, David Goetzl - Monday, October 15, 2012
It's not surprising ESPN has curtailed its cord-cutter's delight, it's surprising ...
- P&G: Consumer Insights, Engaged Marketing Critical To Future Success
MediaDailyNews, David Goetzl - Thursday, October 11, 2012
Procter & Gamble's top marketer said Thursday that the company needs ...
- McDonald's Focuses Marketing On Healthy Messages
MediaDailyNews, David Goetzl - Thursday, October 11, 2012
Some food and beverage marketers with perceived unhealthy products are asked w ...
- Nielsen's New Local TV System Moves Into Living Rooms
TVBlog, David Goetzl - Friday, October 12, 2012
This week, Nielsen began installing new technology that is a cornerstone ...
- ABC News, Univision Join Forces In Miami
MediaDailyNews, David Goetzl - Wednesday, October 10, 2012
The joint ABC News/Univision English-language news and lifestyle network targeting Hispanics wi ...
- Outdoor Partnership With Comcast, RCN Adds 1 Mil Homes
MediaDailyNews, David Goetzl - Wednesday, October 10, 2012
Outdoor Channel said it added 1 million-plus homes last month via dea ...
- Dual-Screening Becomes Mainstream
TVBlog, David Goetzl - Thursday, October 11, 2012
It's time to change the narrative. It's past time to take no ...
- Univision Taps Internet Broadcasting To Monetize Station Sites
MediaDailyNews, David Goetzl - Tuesday, October 9, 2012
Internet Broadcasting, the multipurpose firm that has provided a technological backbone f ...
- ESPN, Local Cable Finding Political Cash Together
TVBlog, David Goetzl - Wednesday, October 10, 2012
Analysts will say that along with Hispanics, suburban women will decide w ...
- Rentrak Breaks Into Top 20 Market
MediaDailyNews, David Goetzl - Monday, October 8, 2012
Rentrak has succeeded in its strategy for the first time in ...
- Gannett, Dish Settle Retrans Dispute
MediaDailyNews, David Goetzl - Monday, October 8, 2012
With the Gannett station group holding ample leverage with its slew ...
- Longhorn Network Limited To Cablevision West
TVBlog, David Goetzl - Tuesday, October 9, 2012
A Cablevision-Disney deal includes carriage of the Longhorn Network (LHN). But t ...
- Lexus Sponsors Discovery App
Marketing Daily, David Goetzl - Monday, October 8, 2012
As networks look for ways to capitalize on the TV-tablet nexus drivi ...
- Lexus Drives Discovery's 'Winged Planet' App
MediaDailyNews, David Goetzl - Friday, October 5, 2012
Discovery has signed Lexus to sponsor a "Winged Planet Plus" app. T ...
- Olympic Ads Net Brands Higher Recall, Likeability Scores
MediaDailyNews, David Goetzl - Friday, October 5, 2012
NBCUniversal outperformed ad sales expectations in the recent London Games and amo ...
- Univision Taps Mandala As EVP
MediaDailyNews, David Goetzl - Friday, October 5, 2012
Univision has named ex-Telemundo executive Steve Mandala as an executive vice preside ...
- PBS Missing A Chance To Exploit Big Bird
TVBlog, David Goetzl - Monday, October 8, 2012
As far as political ads go, President Obama has an easy o ...