- Second-Screening Posts Modest Results In Sports
MediaDailyNews, David Goetzl - Monday, June 17, 2013
Second-screening remains slow out of the gate for sports viewers, according ...
- Telemundo Launches Hispanic Multi-Platform Measurement Project
TVBlog, David Goetzl - Monday, June 17, 2013
Lost in some of last week's hoopla around an ESPN cross-platform measureme ...
- Gannett To Acquire Belo Group, Ups Gannett's TV Presence
MediaDailyNews, Wayne Friedman, David Goetzl - Thursday, June 13, 2013
Gannett, the largest newspaper chain in the U.S., is making a b ...
- Rentrak Moves Into RTB Metrics For TV
MediaDailyNews, David Goetzl - Thursday, June 13, 2013
Rentrak is moving into the real-time bidding (RTB) arena for TV. T ...
- Allstate Among Launch Sponsors Of CNN's 'New Day'
MediaDailyNews, David Goetzl - Thursday, June 13, 2013
Allstate will serve as a launch sponsor of CNN's new morning progra ...
- Carey's Aereo Comments Continue To Reverberate
TVBlog, David Goetzl - Friday, June 14, 2013
Would Chase Carey take it back if he could? Certainly, as o ...
- Fox Upfront Nears End, Expected $1.7B In Ad Commitments
MediaDailyNews, David Goetzl - Wednesday, June 12, 2013
The broadcast upfront could be headed for a year-over-year volume drop. F ...
- NBC Set For Upfront Volume Increase
MediaDailyNews, David Goetzl - Wednesday, June 12, 2013
NBC is on course to land a volume increase in the upfro ...
- Disney Says No Bundling In Carriage Deals, DirecTV Claims A la Carte Isn't Economical
MediaDailyNews, David Goetzl - Wednesday, June 12, 2013
A top Disney executive told a Congressional subcommittee Wednesday that the compa ...
- Social Media Impact On Ad Engagement Might Be Counterintuitive
TVBlog, David Goetzl - Thursday, June 13, 2013
Creative types who are lamenting DVRs neutering their ads may have ...
- Clear Channel's Pittman Advocates Better Media Metrics
MediaDailyNews, David Goetzl - Tuesday, June 11, 2013
Clear Channel CEO Bob Pittman suggested Tuesday that the media industry nee ...
- Clear Channel Tracks Dove Radio Ads, Sales Impact
MediaDailyNews, David Goetzl - Tuesday, June 11, 2013
With the push to find links between ad exposure and purchases ...
- Twitter Increases Efforts To Integrate With TV Programs
MediaDailyNews, David Goetzl - Monday, June 10, 2013
Twitter and Facebook could overpower the DVR. Jean-Philippe Maheu, a top Twitt ...
- CBS' Poltrack Backs Nielsen-Arbitron Deal
TVBlog, David Goetzl - Tuesday, June 11, 2013
When a company is eager for FTC approval of a proposed acquisitio ...
- CBS Close To Upfront Finish, Volume Flat
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, June 7, 2013
CBS is near the finish line for its upfront deal-making, pulling ...
- Cross-Platform, ESPN Reaches Nearly 75% Of Men Per Month
MediaDailyNews, David Goetzl - Monday, June 10, 2013
ESPN reached nearly three in four American men with its TV a ...
- Think Global, Act Programmatic: GroupM's Xaxis Unveils Market Domination Plan
Online Media Daily, David Goetzl - Friday, June 7, 2013
Global expansion continues at GroupM unit Xaxis as it moves into Lat ...
- ABC's Wang Says TV, Digtal Buying Need More Integration
TVBlog, David Goetzl - Monday, June 10, 2013
As head of sales at ABC, Geri Wang has considerable visibility in ...
- Comedy Central Debuts App As Stand-Up Network
MediaDailyNews, David Goetzl - Thursday, June 6, 2013
Comedy Central has launched an app that functions as sort of ...
- MyNetworkTV Picks Up 'Bones,' 'CI'
MediaDailyNews, David Goetzl - Thursday, June 6, 2013
Moving into its eighth season, MyNetworkTV will drop "Numbers" and "White Colla ...
- McCain Should Challenge Programmers To Put Money Where Mouths Are
TVBlog, David Goetzl - Friday, June 7, 2013
Members of Congress often push legislation that has wide appeal to consumer ...
- Angelakis Holds Back On Pay-TV Possibility For NBC
MediaDailyNews, David Goetzl - Wednesday, June 5, 2013
Executives linked with Fox, CBS and Univision have suggested the networks cou ...
- Digital Video In The Upfront And More From The Buy Side
TVBlog, David Goetzl - Thursday, June 6, 2013
A group of agency executives held a gathering in Manhattan on Thursd ...
- Nielsen Captures TV Data Streamed To Mobile
MediaDailyNews, David Goetzl - Tuesday, June 4, 2013
Nielsen says viewership data can be captured for live TV streamed ...
- Salesforce.com Buys ExactTarget, Expands Marketing Capabilities
Online Media Daily, David Goetzl - Tuesday, June 4, 2013
CRM company Salesforce.com has reached a $2.5 billion deal to acquire ExactTarge ...
- Comcast Should Be Advanced Advertising Barometer
TVBlog, David Goetzl - Wednesday, June 5, 2013
It could be that so-called advanced advertising will never fulfill its promis ...
- Comcast Launches LGBT-Focused Microsite
MediaDailyNews, David Goetzl - Monday, June 3, 2013
Comcast has launched a microsite within its on-demand hub focused on programmi ...
- Nielsen Poised To Win Online Measurement Derby
TVBlog, David Goetzl - Tuesday, June 4, 2013
The anti-Nielsen crusaders will likely be marginalized again. Those who accuse ...
- LIN TV, TWC Reach Deal To Prevent Blackout
MediaDailyNews, David Goetzl - Friday, May 31, 2013
LIN Television has reached a carriage deal with Time Warner Cable preventi ...
- UFC To Launch Spanish Network
MediaDailyNews, David Goetzl - Friday, May 31, 2013
The Ultimate Fighting Championship will launch a Spanish-language network in Latin Ameri ...