Danyelle Horrillo is a motivated, results-driven media professional with nearly 15 years of experience. She works to remain on the cutting edge of ways to use media to execute results-oriented programmatic campaigns. Her keen abilities, intuition and knowledge of data-driven optimization has guided her in working with a variety of brands.
Danyelle’s background mixes customer success, marketing, media sales and planning to create a diverse skill set. Her experience in customer success brings many skills to the table, including optimizing budgets, aligning client goals and satisfaction, and completing steps along the entire media buying lifecycle.
She’s active in implementing a variety of digital tactics including web and in-app display, video, CTV/OTT, and digital audio. Her passion for reducing media waste within programmatic campaigns often result in a high level of ROI.
- The Hidden Risk In AI-Driven Marketing: Not Knowing The Data Behind The Model in
Marketing Insider on
02/20/2026
Without context, incrementality, offline performance, seasonality, or real-world constraints, AI can confidently optimize in the wrong direction.
- AI Ethics in Digital Media: Starting the Year With Intent in
Marketing Insider on
01/15/2026
Among the questions brands should be asking themselves: Are we using AI to create real value, or only efficiency?
- Rebuilding Trust In A No-Trust Era in
Marketing Insider on
12/17/2025
Consumers aren't asking for brands to be perfect. They're asking them to be coherent, real, and relatable.
- Creatively Rethinking Media Strategy In An Unsteady Economy in
Marketing Insider on
11/18/2025
Digital media is the duct tape of marketing, which keeps things together when the pressure hits.
- How CTV Is Making Ads More Interactive - And More Effective in
Marketing Insider on
10/01/2025
Among the creative, tech-forward solutions: Pause-screen takeovers; the comeback of QR codes.
- What Ad-Supported Premium Streaming Services Offer Brands in
Marketing Insider on
07/10/2023
Ad-supported streaming services have a vast user base, and a previously untouchable addressable audience.
- Brand & Retail Partnership: Proving Digital Influences On In-Store Traffic in
Marketing Insider on
11/28/2022
In-store measurement is critical to digital campaign conversion success, as it helps brands better understand what is truly driving visits.