Danyelle Horrillo
Member since November 2022Danyelle Horrillo is a motivated, results-driven media professional with nearly 15 years of experience. She works to remain on the cutting edge of ways to use media to execute results-oriented programmatic campaigns. Her keen abilities, intuition and knowledge of data-driven optimization has guided her in working with a variety of brands.
Danyelle’s background mixes customer success, marketing, media sales and planning to create a diverse skill set. Her experience in customer success brings many skills to the table, including optimizing budgets, aligning client goals and satisfaction, and completing steps along the entire media buying lifecycle.
She’s active in implementing a variety of digital tactics including web and in-app display, video, CTV/OTT, and digital audio. Her passion for reducing media waste within programmatic campaigns often result in a high level of ROI.
- Consumers Don't Move Through Funnels Like They Used To in
Marketing Insider on
09/04/2026
Consumers can discover a brand, research it, validate it through reviews, compare alternatives, and make a purchase decision in minutes.
- Consumers Are Self-Educating Faster Than Marketers Are Adapting in
Marketing Insider on
08/25/2026
Much of the customer journey now occurs before marketers realize a consumer is actively in the market.
- Marketing In The Age Of The Trust Deficit in
Marketing Insider on
07/23/2026
Trust is considerably harder to measure because it isn't built through a single impression or one particularly clever campaign.
- Consumers Don't Move Through Funnels Like They Used To in
Marketing Insider on
07/08/2026
Consumers can discover a brand, research it, validate it through reviews, compare alternatives, and make a purchase decision in minutes.
- How Marketers And Media Strategists Work Best Together in
Marketing Insider on
05/13/2026
Marketers bring business context and brand perspective. Strategists bring media expertise. Neither sees the full picture alone.
- The Skills That Will Matter Most In An AI-Driven Marketing World in
Marketing Insider on
04/16/2026
Both critical and contextual thinking become essential. AI can produce answers instantly, but not always correctly or appropriately.
- AI Can Process Data, But Can't Read The Room in
Marketing Insider on
03/30/2026
Marketing is rarely just about metrics. It's about the environment those metrics live in.
- The Hidden Risk In AI-Driven Marketing: Not Knowing The Data Behind The Model in
Marketing Insider on
02/20/2026
Without context, incrementality, offline performance, seasonality, or real-world constraints, AI can confidently optimize in the wrong direction.
- AI Ethics in Digital Media: Starting the Year With Intent in
Marketing Insider on
01/15/2026
Among the questions brands should be asking themselves: Are we using AI to create real value, or only efficiency?
- Rebuilding Trust In A No-Trust Era in
Marketing Insider on
12/17/2025
Consumers aren't asking for brands to be perfect. They're asking them to be coherent, real, and relatable.