Search by name, company, title, location, etc.

Brad Neelan

Member since November 2024Contact Brad

Brad Neelan is an executive digital marketing expert with over two decades of experience driving innovation and growth across the marketing landscape. As the founder of Stratemai, Brad is dedicated to delivering strategic insights and solutions that harness the power of search and artificial intelligence. His career spans pivotal roles at renowned agencies such as GroupM, Publicis, and Omnicom, as well as significant brand-side leadership at eBay and Intuit. Throughout his journey, he has overseen media and marketing investments ranging from SMB to Fortune 50 companies. Brad has a proven track record, demonstrating his capability to drive results in both B2B and B2C sectors and industries. His holistic approach to marketing has enabled organizations to achieve transformative outcomes, positioning them for sustainable growth in an increasingly competitive landscape.

Articles by Brad All articles by Brad

Comments by Brad All comments by Brad

  • Why 2024's Search Revolution Isn't Just Another Tech Disruption by Brad Neelan (Planning & Buying Insider on 11/05/2024)

    Thanks for your comment, Mary Ann. You're right - video is crucial, along with other modalities like audio and AR. I believe AI (and all its cognitive computing subcategories) will continue providing native LLM answers, but it won’t have optimal responses to video in the near term. Instead, it will get better in determining when to consider video, text, or other forms based on reliable modal scoring and confidence metrics. This is when it begins to get really interesting given how unique everyoneis and how partcular we all are in terms of autheticity. As vector analysis evolves, there will naturally be a throughput that accounts for factors like time, place, and format—whether that's video, text, or something interactive. For me, the key will be to understand what type of intention a person needs fulfilled now and how to measure it. Data science will track engagement with video alongside text formats to assess effectiveness.I think we're already seeing a hybrid approach as AI integrates into traditional search engines, delivering not just written responses but also modality-aware content tailored to context. Ultimately, speed of discovery will drive a new type of curiosity. With more ways to fulfill that curiosity (whether through text, video, or a combination) users will engage more efficiently, and that’s what will change the game. This may open the door to entirely new forms of content driven by choice and personalization. People are still a core computing variable relating to choice and decision, and we are influential in the evolution. I’m excited to see how this evolves and cannot wait to see what happens next.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.