Drew Kerr

Articles by Drew All articles by Drew

• The 1 Communications Mistake Brands Need To Fix In 2022 in Marketing Insider on 01/05/2022
  

  Using the same words as everybody else over and over again, a brand's tent poles begin to crumble.

• HBO Max And Peloton: Who's Zooming Whom? in Marketing Insider on 12/13/2021
  

  Here are three lessons to come from this brouhaha, no matter what advertising conspiracy Kool-Aid we're drinking.

• 3 Ways Facebook Could Rebrand Itself in Marketing Insider on 10/26/2021
  

  Facebook could even create a holding company called Holy Bible, but a damaged brand is a damaged brand.

• With Mr. Peanut's Funeral, Kraft Learns From Its Mistakes in Marketing Daily on 01/28/2020
  

  Let's lay to rest those bad memories of Kraft's Super Bowl marketing stunt in January 2014, when Velveeta announced its inventory was running low.

• Let's Brand The Weather in Marketing Daily on 02/06/2014
  

  Sorry, Weather Channel. We are wasting perfectly good Roman mythological names on winter storms when times call for crass commercial exploitation instead.

• The Ingenious Vibrator Giveaway in Marketing Daily on 08/10/2012
  

  In the "winky wink" media world we live in, announcing you are giving away free vibrators in 'The New York Times' is like catnip to the press: massive joke coverage spread virally on Tuesday because -- hey, we need a good randy topic to blog about in the middle of the summer.

• Martha Stewart, Public Relations Failure  in Marketing Daily on 08/08/2011
  

  Martha Stewart may have been a genius in marketing herself to millions of woman, but her public relations acumen is in the Stone Age.

• Saying No Won't Make Them Go Away  in Marketing Daily on 04/20/2011
  

  In the end, there is more to lose by ducking down and hoping nothing bad happens because usually just the opposite takes place.

• Executive Non-Decision  in Marketing Daily on 01/27/2011
  

  I set up my appointment and went in to meet with what I assumed was going to be the COO.

• Resolution #1: No More 'Social Media Gurus'  in Marketing Daily on 01/11/2011
  

  Let your skills and savvy speak volumes instead of relying on newfangled titles that are apt to raise eyebrows and, frankly, are too dependent on one so-called "expert."

Comments by Drew All comments by Drew

• The Twitter Revolution For Business May Not Be Televised by Drew Kerr (Online Media Daily on 06/29/2009)
  

  Philip: Actually, I did address the admirable breaking news aspect of Twitter in my essay, citing the #iranfail debacle with CNN. However, as a vehicle for link traffic and business, the potential seems dubious. best, Drew

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