PolicyBlog
by Wendy Davis
Web users have curtailed their use of social networking services, apps, email and even search engines as a result of former National Security Agency contractor Edward Snowden's 2013 revelations about … Read the whole story
by Wendy Davis
Cosmetics company Mary Kay has sued coupon aggregator RetailMeNot for allegedly perpetrating a "fraudulent Mary Kay couponing scheme" by offering invalid discount codes. Mary … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
As a new father, I get the impulse to share everything your brilliant, adorable child does. I call it the "proud papa syndrome," and … Read the whole story
by Laurie Sullivan
Adidas has extended its supply chain processes and best practices into the marketing funnel. The company is using radio frequency identification technology to track … Read the whole story
by Steve McClellan
Several UK press reports, citing unnamed sources, reported the bid over the weekend. Dunnhumby tracks billions of shopper purchases via loyalty cards and is … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The digital native brand built its own DMP, runs its own programmatic buying, and plans to leverage this tech-savviness in bringing brand and performance … Read the whole story
by Laurie Sullivan
Harte Hanks announced the acquisition of 3Q Digital Monday, one of the last major search engine marketing digital agencies in Silicon Valley. The addition … Read the whole story