PolicyBlog
The Federal Trade Commission is beefing up its technological expertise in order to examine how the Internet of Things, emerging payment systems and even the use of Big Data are … Read the whole story
- COMMENTARY
The revelations of widespread government surveillance by NSA contractor Edward Snowden may have dominated public discussion, but they didn't have much impact on how … Read the whole story
The fantasy sports operator DraftKings should stop touting itself as the "largest U.S.-based" online gaming destination, the Better Business Bureau's National Advertising Division said … Read the whole story
- COMMENTARY
One-to-one marketing isn't a new idea, but until now the technology didn't exist. Adidas takes a step into this world by integrating near-field communications … Read the whole story
Programmatic audience exchange OpenX today unveiled a more aggressive method of tracking the quality of online audience impressions sold through its exchange, taking the … Read the whole story
TV measurement continues to rapidly change, but traditional gross ratings points that rely on Nielsen viewers are small enough to create problems for networks … Read the whole story
Twitter is partnering with Foursquare to expand its location-based efforts. The microblogging giant believes that Foursquare can help it surface more geographically relevant information … Read the whole story
