PolicyBlog
by Wendy Davis, Staff Writer
"Liking" a company on social media -- or posting a photo of one of its products to Pinterest -- can be an endorsement, the Federal Trade Commission said today in … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
In addition to providing insight into consumer attitudes and preferences, social media data can help businesses adjust their pricing to better reflect their value, … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
As ads become more and more ubiquitous, and as advertisers become more and more sophisticated in the use of technology and big data to … Read the whole story
by Wendy Davis
Verizon is backing ad company Turn's request that a privacy lawsuit involving "supercookies" should be sent to arbitration. If that request is granted, the … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Serving "the right ad, to the right person, at the right time" has become the industry mantra for the 21st century, with the underlying … Read the whole story
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by Joe Mandese
Time Inc., the world's largest publisher of magazines -- printed and otherwise -- has officially unveiled its new "paid content" strategy, which will effectively … Read the whole story