PolicyBlog
Retargeters that continually send the same ads to consumers may be fueling the recent surge in ad blocking, according to a Merkle executive who spoke at an Ad Week panel. Read the whole story
The ad company Adzerk, which serves online ads for sites including Reddit and Imgur, said on Wednesday that it will offer publishers an automated … Read the whole story
- COMMENTARY
Those of us who work in the vast marketing ecosystem should take those lessons to heart if we hope to survive the consumer revolution … Read the whole story
Google will change the policy on its First Click Free program by reducing the number of freebie articles serving on publisher sites from five … Read the whole story
- COMMENTARY
It's a sad statement on our modern world when you can say "pedo sites" and everyone instantly gets it: "Oh of course, he's talking … Read the whole story
Targeted content in email marketing is becoming the industry standard, and some countries are taking legal action against spam. Ironically, Canadian politicians may be … Read the whole story
