Daily Online Examiner
Tuesday, January 19, 2016
  • DoubleVerify Gains Certification For Anti-Piracy Services

    DoubleVerify said Tuesday that it has been certified by the industry organization TAG as a validated provider of anti-piracy services for online ad companies. Read the whole story

  • Be Predictive And Personal, Says CMO Council Study

    Just 23% of respondents said they are able to develop predictive insights into broad customer trends, while another 20% felt they are only able … Read the whole story

  • A Frank Chat About Ad Blocking

    MediaPost's event "The Reckoning" in Washington, D.C., Tuesday kicked off with a frank conversation on ad blocking. Read the whole story

  • Fraud, Bots And The Clean Players

    "The Opaque Stack," a panel at MediaPost conference "The Reckoning," focused on the increasingly complex media-buying and -selling landscape -- complete with layers of … Read the whole story

  • Programmatic May Be Problematic, But Agencies Set Up Own Capabilities

    For every dollar spent on programmatic, there are platform, technology, verification and other costs, notes Kevin Rettig, senior manager of personalization and customer analytics, … Read the whole story

  • Most CEOs Still Not On Social Media

    Most CEOs are choosing to just skip the whole social media thing, judging by a new study by business management software provider Domo. Read the whole story