Verizon is joining rival mobile carrier AT&T in rolling out "toll-free" data, which enables content companies to pay for their data to be exempted from subscribers' caps. Read the whole story
DoubleVerify said Tuesday that it has been certified by the industry organization TAG as a validated provider of anti-piracy services for online ad companies. Read the whole story
Just 23% of respondents said they are able to develop predictive insights into broad customer trends, while another 20% felt they are only able … Read the whole story
MediaPost's event "The Reckoning" in Washington, D.C., Tuesday kicked off with a frank conversation on ad blocking. Read the whole story
"The Opaque Stack," a panel at MediaPost conference "The Reckoning," focused on the increasingly complex media-buying and -selling landscape -- complete with layers of … Read the whole story
For every dollar spent on programmatic, there are platform, technology, verification and other costs, notes Kevin Rettig, senior manager of personalization and customer analytics, … Read the whole story
Most CEOs are choosing to just skip the whole social media thing, judging by a new study by business management software provider Domo. Read the whole story