The ad industry is stepping up its fight against proposed privacy rules that would restrict broadband providers' ability to use data about subscribers' Web activity for ad targeting. Read the whole story
T-Mobile violated a 2010 regulation by selling people "unlimited" data plans, but throttling some users who exceeded caps of 17 GB, the FCC said … Read the whole story
Google has offered a survey product since 2012, but the latest version announced Wednesday integrates with its Analytics 360 Suite and allows marketers to … Read the whole story
The Direct Marketing Association (DMA) this week at &THEN in Los Angeles began rallying the industry to develop new guidelines specifically for retail stores. Read the whole story