Video Insider
by Tobi Elkin, Staff Writer
If live streams like the Comey hearing are any indication, real-time events in conjunction with the social aspect of Twitter have a potent appeal. Beyond live streams, the digital video … Read the whole story
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by Laurie Sullivan
Lookalike Audiences in Facebook gives marketers the ability to reach potential new consumers that are likely to become their highest-spending customers. Now marketers can … Read the whole story
by Gavin O'Malley
The new platform boasts several features tailored for smaller brands, including auction buying and the ability to pay for ads with a credit card … Read the whole story
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by Tobi Elkin
A new study by mobile platform Tapjoy finds that mobile gamers want their apps free and their ads rewarded. In fact, survey respondents in … Read the whole story
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by Joe Mandese
IPG Mediabrands has hired two digital media veterans to oversee the East Coast and West Coast operations of agency trading desk Cadreon. Ethan Kraus … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The Data & Marketing Association (DMA) has forged a closer partnership with MetaX to introduce an emerging technology meant to stop online ad fraud … Read the whole story
by Gavin O'Malley
About two-thirds (67%) of U.S. consumers ages 65 and older read the news on a mobile device. That represented a 24-percentage-point increase over the … Read the whole story
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by Tobi Elkin
Video ad-serving platform SpotX on Tuesday introduced a new feature, Audience Lock, that it said offers a secure environment to conduct data-driven targeting, allowing … Read the whole story
by Chase Martin
The number of virtual reality headsets in use is expected to multiply globally in the coming years. In addition to increased growth, VR content … Read the whole story
COMMENTARY
by Ben Legg, Op-Ed Contributor
Digital's insight into targeting in action is a sign of things to come for addressable TV done right. Read the whole story