Video Insider
If live streams like the Comey hearing are any indication, real-time events in conjunction with the social aspect of Twitter have a potent appeal. Beyond live streams, the digital video … Read the whole story
Lookalike Audiences in Facebook gives marketers the ability to reach potential new consumers that are likely to become their highest-spending customers. Now marketers can … Read the whole story
The new platform boasts several features tailored for smaller brands, including auction buying and the ability to pay for ads with a credit card … Read the whole story
A new study by mobile platform Tapjoy finds that mobile gamers want their apps free and their ads rewarded. In fact, survey respondents in … Read the whole story
IPG Mediabrands has hired two digital media veterans to oversee the East Coast and West Coast operations of agency trading desk Cadreon. Ethan Kraus … Read the whole story
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The Data & Marketing Association (DMA) has forged a closer partnership with MetaX to introduce an emerging technology meant to stop online ad fraud … Read the whole story
About two-thirds (67%) of U.S. consumers ages 65 and older read the news on a mobile device. That represented a 24-percentage-point increase over the … Read the whole story
Video ad-serving platform SpotX on Tuesday introduced a new feature, Audience Lock, that it said offers a secure environment to conduct data-driven targeting, allowing … Read the whole story
The number of virtual reality headsets in use is expected to multiply globally in the coming years. In addition to increased growth, VR content … Read the whole story
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Digital's insight into targeting in action is a sign of things to come for addressable TV done right. Read the whole story
