Social Media Insider
McDonald's announced it is looking to hire 250,000 people across the United States this summer, with an advertising campaign rivaling any mass-market consumer brand. Where is the Golden Arches looking … Read the whole story
Yahoo on Tuesday said it completed the sale of its operating media business to Verizon Communications for approximately $4.48 billion. As previously announced, on … Read the whole story
The guidelines encompass identifiers required for user-level mobile and cross-screen marketing activities, as well as ways to improve ad targeting, measurement, attribution and relevancy. Read the whole story
Some 63% of smartphone users operate their devices at least one every 30 minutes. More startling still, 22% of users now check out their … Read the whole story
NBC Left Field is a digital video journalism unit that will make short, creative documentaries and features. Content creators will come from a number … Read the whole story
Seeking to address concerns over transparency, viewability, and third-party measurement, Integral Ad Science expanded a partnership it formed with Facebook in 2016 to enable … Read the whole story
Location data provider Factual on Tuesday announced a deal with Snap Inc., Snapchat's parent company. Snap will have access to Factual's data product, Global … Read the whole story
The majority (63%) of time spent on digital video content across all screens is on long-form video (over 20 minutes in length), according to … Read the whole story
Addressable TV campaigns are a good complement to linear TV ad campaigns, according to Social Finance, a provider of consumer financial products. Working with … Read the whole story
- COMMENTARY
Deeply risk-averse by nature, marketers and brand managers have long taken it for granted that allowing their advertising to appear next to offensive or … Read the whole story
Marketing technology company Adaptly this week will announce the appointment of Lisa Cucinotta to VP of accounts to lead the East Coast client strategy … Read the whole story
- COMMENTARY
Location3 President Alex Porter offers advice about the upsides and downsides of beacon technology, as well as what can be done to improve it. Read the whole story
- COMMENTARY
Hannu Verkasalo, CEO of Verto Analytics, started out as an entrepreneur straight out of school. "I built a few consulting companies using my skills … Read the whole story
