RTBlog
From a digital and brick-and-mortar perspective, overlaying first-party data with accurate and real-time location data enhances the ability of marketers to serve appropriate creatives at the right time and place. … Read the whole story
Google is attempting to clarify policies and prevent extremist videos from surfacing on YouTube, its video hub, with new guidelines. In a blog post, … Read the whole story
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The time is ripe for native programmatic advertising to finally take off. Recently, the Interactive Advertising Bureau announced the rollout of version 1.2 of … Read the whole story
Programmatic TV operations are trying to promise local TV station sellers -- and more importantly -- long-time suffering media agencies: Programmatic is part of … Read the whole story
As targeting consumers across all channels become more important, Varick said it is partnering with Vistar Media to bring programmatic out-of-home media into Varick's … Read the whole story
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Through partnerships with Triton Digital and others, digital audio ads are served through Sizmek's ad server and campaign management system, as well as through … Read the whole story
The partnerships combine consumer survey responses with first-, second- and third-party data in a partner DMP. Prior to the partnerships, Survata used data gained … Read the whole story
From Facebook to Yelp, it's still common for national retailers to support a single brand page. By doing so, however, they're missing a huge … Read the whole story
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Digital News Daily Editor Tobi Elkin wrote an article earlier this week asking if anything has changed in the marketing/ad world since the release … Read the whole story
