PolicyBlog
by Wendy Davis, Staff Writer
Cox Communications has extended its controversial data caps to four new states -- Arizona, Louisiana, Nevada and Oklahoma. Read the whole story
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by Tobi Elkin
The Interactive Advertising Bureau (IAB) and IAB Tech Lab unveiled the latest version of a specification that aims to enable creators of in-app advertising … Read the whole story
by Wendy Davis
Daily fantasy sports companies DraftKings and FanDuel are pressing to move forward with their proposed merger. Read the whole story
COMMENTARY
by Cabell De Marcellus, Op-Ed Contributor
With 90% of advertisers saying that they're reviewing their programmatic advertising contracts and demanding more control and transparency, you know there's a transparency problem. … Read the whole story
by Gavin O'Malley
The bloodletting -- which had been rumored for days -- is part of an effort to restructure the software giant's sales organization. Per its … Read the whole story
by Philip Rosenstein
Cathay Pacific's 360-degree virtual reality video ad experience, powered by VR and 360-degree advertising firm OmniVirt, transports potential Cathay travelers to the airline's first-class … Read the whole story
by Laurie Sullivan
The experience helped founder Andy Monfried shape Lotame into a successful DMP. Partnerships with iQ Media and SintecMedia have helped advance its TV DMP … Read the whole story
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by Laurie Sullivan
The ad formats include in-feed, in-article and Matched content, Google's content recommendation product that launched in 2015. Matched content ad units appear at the … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
It's the NFL-ization of TV journalism. Or maybe it's the pro-wrestlization of TV journalism. All are welcome to take their pick. We report, you … Read the whole story
by Erik Sass
On Tuesday (7/4), Lego uploaded a stop-motion YouTube video in celebration of Independence Day. Between Tuesday and Wednesday, the video generated 21K content interactions, … Read the whole story