Social Media Insider
by Erik Sass, Staff Writer
From a marketing perspective, Felix Kjellberg's (PewDiePie) latest offense serves to highlight, yet again, the perils of working with social-media influencers. They can go off the rails at any moment. Read the whole story
by Joe Mandese
Half of all European display advertising is now traded programmatically, according to findings of a study conducted by IHS Markit for IAB Europe, released … Read the whole story
by Joe Mandese
Video consumed on mobile devices may be flattening out, according to the latest installment of a global video consumption tracking study released today by … Read the whole story
by Laurie Sullivan
An estimated 50,000 industry insiders will gather in New York for Advertising Week between Sept. 25 and Sept. 29. Meet the woman leading the … Read the whole story
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by Joe Mandese
Video remains the dominant entertainment content format. But it is increasingly coming from sources other than a conventional television signal, according to TiVo Corp. … Read the whole story
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by Steve McClellan
Those that aren't fully complaint could be subject to fines totaling hundreds of millions and possibly billions of dollars (4% of global revenue). Read the whole story
by Laurie Sullivan
The changes integrate technology such as ads.txt, which Google has spent time promoting in an effort to rid the advertising industry of counterfeit inventory … Read the whole story
by Gavin O'Malley
The Facebook unit is integrating Stories with its full-screen Canvas ad format, making it easier to run cross-channel campaigns. It's also launching an uploading … Read the whole story
by Joe Mandese
Ad technology developer Collective this morning released a new advertising management tool as part of its enterprise management system. The new tool, dubbed Multi-Platform … Read the whole story
by Erik Sass
On Tuesday (9/12), Apple published a video to YouTube unveiling the latest iPhone models, the iPhone 8 and iPhone 8 Plus. The video garnered … Read the whole story
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by Wendy Davis
"In a rapidly developing mobile environment, where advertising may appear in a variety of formats, it is imperative to clearly label when an ad … Read the whole story
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by Wendy Davis
"Today's antitrust can confront meaningful competitive harm in the modern, digitally mediated economy," FTC Acting Chair Maureen Ohlhausen said Tuesday. Read the whole story
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by Gavin O'Malley
About a year after their merging, Facebook has decided that Messenger and Instant Articles are not a match made in heaven. Rather than a … Read the whole story