by Joe Mandese
Nielsen is doubling down on its diversification into digital audience analytics, announcing a deal this morning to acquire Visual IQ, a highly regarded provider … Read the whole story
by Joe Mandese
Josh Engroff, who stepped down as chief digital officer of The Media Kitchen in May, has joined promising IoT software platform Evrythng as COO. … Read the whole story
by Joe Mandese
At a time when the ad industry's dependence on data analytics and measurement technologies seems to be growing, the vast majority of advertisers and … Read the whole story
by Steve McClellan
The new offering is designed to help TV advertisers target viewers more precisely across the spectrum of video platforms including broadcast, satellite and cable … Read the whole story
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by Laurie Sullivan
A report released during Advertising Week analyzes the impact of digital advertising experiences on consumer perceptions and purchase intent, and calls into question the … Read the whole story
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by Wayne Friedman
comScore is launching a product to help marketers find and "activate" audience segments, based on consumer behaviors. Advertisers and media owners can use comScore's … Read the whole story
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by Gavin O'Malley
To encourage more tweeting, Twitter is finally budging on its long-held 140-character limit. Rather than a sweeping change, the social giant plans to test … Read the whole story
COMMENTARY
by Jim Wilson, Op-Ed Contributor
OTT is the new cable, and it's evolving with advanced targeting capabilities so advertisers can zone it down to DMA or Zip code and … Read the whole story
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by Laurie Sullivan
Juniper expects invalid traffic from fraudsters to become the biggest threat to advertising budgets during the next five years, with the loss from ad … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Three in four programmatic users fear unsafe placements, while one in four have had them. Time for a safer approach? Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Analyst firm CB Insights estimates Google has made nearly 200 acquisitions since 2001. When the company reorganized and renamed as Alphabet in late 2015, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Oath, the Verizon division that combines AOL and Yahoo, has released source code from Vespa, a tool that Yahoo acquired with the acquisition of … Read the whole story
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by Wendy Davis
Reversing the net neutrality rules will allow broadband providers to "rip the soul out of the Internet," a broad consortium of international groups says … Read the whole story
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by Wendy Davis
Consumers should only be able to proceed with federal video privacy lawsuits when information about their viewing behavior is sent to a "natural person," … Read the whole story
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by Gavin O'Malley
Twitter had some explaining to do this week after deciding not to police President Trump's threats against North Korea. While the taunts would normally … Read the whole story
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by Wayne Friedman
Inventory from 1,200 local station and national network tv affiliates will be available in a deal intended to help national brand marketers deepen their … Read the whole story