Twitter May Not Be Best Channel To Confront North Korea

Donald Trump’s skill with Twitter helped him land the Republican presidential nomination and then the White House. But the social-media platform may not be especially well suited to tasks such as managing relations with unpredictable rogue nations like North Korea, armed with nuclear weapons, experts have warned.

Trump’s social-media activity is in the spotlight again, following his tweet in response to North Korea’s threat to explode a hydrogen bomb over the Pacific Ocean. He glowered after an address to the U.N. by the North Korean foreign minister that the regime “won’t be around much longer” if it persists with its current policies.

The isolated Stalinist regime replied in typically histrionic fashion. A statement alleged that Trump’s tweet represented a declaration of war, even though it included no such statement.

This is not an unknown gambit, as North Korea has occasionally deemed previous statements or actions to be de facto declarations of war. It is also true that during the Korean War, the opposing sides agreed on an armistice but never a formal peace treaty; that means the conflict is still technically open.

However future historians identify this, along with Trump’s related tweets belittling Kim Jong Un as “little Rocket Man,” Twitter has became a tool (or weapon) in the practice of public diplomacy. This remarkable development raises a number of obvious concerns, including the possibility of a nuclear apocalypse and related procedural questions.

For one thing, is it realistic to expect that openly insulting the stature and ambitions of a totalitarian monster, demeaning and humiliating him in front of the entire world, will somehow prompt him to move in the direction of compromise and reconciliation?

If we accept that this is an extremely unlikely outcome, what possible use can there be for such taunts? Why goad a tetchy psychopath?

Even supposing confrontation somehow led to negotiation, is the 140-character limit really suited to hammering out the technical details of phased nuclear disarmament? 

Second, supposing the President really did want to declare war via Twitter, how would that work? Does Congress retweet to indicate assent? Should future declarations of war also be live streamed on Facebook?

Finally, how is the presidential Twitter account security being managed? Lots of people are in and out of the White House with their own computers and email, it seems, and not everyone remembers to log out when they’re done. Look at what happened with Ted Cruz and that porn tweet.  It would be 10X as embarrassing to inadvertently start a nuclear war.

4 comments about "Twitter May Not Be Best Channel To Confront North Korea".
Check to receive email when comments are posted.
  1. Jeff Martin from IMF, September 27, 2017 at 1:10 p.m.

    How about MP stick to it's focus and stay away from politcs? Stick to what you do best.

    MediaPost is the destination for advertising and marketing professionals looking for the most comprehensive industry coverage.

    MediaPost Publications is an on-line publishing resource for all advertising media professionals

  2. Paula Lynn from Who Else Unlimited, September 27, 2017 at 6:18 p.m.

    Thank you for pointing out the Stalinistic stance of this administration, but odds are the majority of people do not know what that is. Since MP deals with advertising and marketing of all stripes, this form of marketing and advertising is included and the rose colored glasses must be put aside.

  3. John Grono from GAP Research, September 27, 2017 at 7:47 p.m.

    One would have thought that the POTUS using the media channel Twitter would fall under the aegis of 'comprehensive industry coverage' for 'advertising and marketing professionals'.

  4. Douglas Ferguson from College of Charleston, September 28, 2017 at 8:31 a.m.

    A lot of people wonder when Trump will stop taunting Rocket Man, but I think it's going to be a long-long time.

Next story loading loading..