Social Media Insider
Is it realistic to expect that openly insulting the stature and ambitions of a totalitarian monster on Twitter will somehow prompt him to move in the direction of compromise and … Read the whole story
Nielsen is doubling down on its diversification into digital audience analytics, announcing a deal this morning to acquire Visual IQ, a highly regarded provider … Read the whole story
Josh Engroff, who stepped down as chief digital officer of The Media Kitchen in May, has joined promising IoT software platform Evrythng as COO. … Read the whole story
At a time when the ad industry's dependence on data analytics and measurement technologies seems to be growing, the vast majority of advertisers and … Read the whole story
The new offering is designed to help TV advertisers target viewers more precisely across the spectrum of video platforms including broadcast, satellite and cable … Read the whole story
A report released during Advertising Week analyzes the impact of digital advertising experiences on consumer perceptions and purchase intent, and calls into question the … Read the whole story
comScore is launching a product to help marketers find and "activate" audience segments, based on consumer behaviors. Advertisers and media owners can use comScore's … Read the whole story
To encourage more tweeting, Twitter is finally budging on its long-held 140-character limit. Rather than a sweeping change, the social giant plans to test … Read the whole story
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OTT is the new cable, and it's evolving with advanced targeting capabilities so advertisers can zone it down to DMA or Zip code and … Read the whole story
Juniper expects invalid traffic from fraudsters to become the biggest threat to advertising budgets during the next five years, with the loss from ad … Read the whole story
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Three in four programmatic users fear unsafe placements, while one in four have had them. Time for a safer approach? Read the whole story
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Analyst firm CB Insights estimates Google has made nearly 200 acquisitions since 2001. When the company reorganized and renamed as Alphabet in late 2015, … Read the whole story
- COMMENTARY
Oath, the Verizon division that combines AOL and Yahoo, has released source code from Vespa, a tool that Yahoo acquired with the acquisition of … Read the whole story
Reversing the net neutrality rules will allow broadband providers to "rip the soul out of the Internet," a broad consortium of international groups says … Read the whole story
Consumers should only be able to proceed with federal video privacy lawsuits when information about their viewing behavior is sent to a "natural person," … Read the whole story
Twitter had some explaining to do this week after deciding not to police President Trump's threats against North Korea. While the taunts would normally … Read the whole story
Inventory from 1,200 local station and national network tv affiliates will be available in a deal intended to help national brand marketers deepen their … Read the whole story
