2018 is shaping up to be a pivotal year for over-the-top video. Amazon and Netflix are ramping up their spending on original content, while OTT bundles from YouTube and Hulu … Read the whole story
Many marketers plan to bring programmatic media buying in-house, but just as many say they will continue to rely on their their agency partners … Read the whole story
YouTube is bringing YouTube TV apps to Android TV and Microsoft Xbox One devices this week, with Apple TV and Samsung apps coming soon. Read the whole story
In another blow to Turn, a federal appellate court said Monday it won't reconsider a recent decision allowing consumers to sue the ad company … Read the whole story
Accounts connected to the Russian "troll farm" Internet Research Agency spent $4,700 on Google ads during the 2016 election cycle, the company said Monday. Read the whole story
Efforts by the contact lens retailer 1-800 Contacts to prevent its trademark from being used by rivals in search ads probably resulted in higher … Read the whole story
Netflix and producer Media Rights Capital say that the sixth season of "House of Cards" will be the show's last. The cancellation comes after … Read the whole story
In terms of short-term sales, product-only campaigns delivered ROI of nearly $2 -- compared to about 30 cents for brand-only marketing. The research also … Read the whole story