Social Media Insider
by Erik Sass, Staff Writer
If we are prepared to consider that malevolent foreign forces tried to influence the 2016 U.S. presidential election with organic social-media content and paid advertising campaigns, isn't it
plausible they … Read the whole story
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by Alex Weprin
The launch bundle will cost $16 per month, and will include more than 35 channels, including those from AMC Networks, Viacom, Discovery Communications and … Read the whole story
by Joe Mandese
Choozle, a Denver-based programmatic advertising platform founded in 2012, has completed a $6 million Series B funding round from previous investors. The company, which … Read the whole story
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by Wendy Davis
The wireless industry lobbying group CTIA is joining Verizon and Comcast in asking the Federal Communications Commission to prohibit states from imposing privacy rules … Read the whole story
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by Laurie Sullivan
LinkedIn Marketing Solutions has created a way for businesses to solicit people for their information through ads on the social network. Read the whole story
by Wayne Friedman
Fullscreen aimed to be a big broad play in the OTT space for TV and movie content -- a Netflix for younger demographics. Fullscreen … Read the whole story
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by Alex Weprin
Users watching music videos on Google-owned YouTube will now be able to purchase concert tickets directly from the video, the company announced Tuesday. YouTube … Read the whole story
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by Wendy Davis
"Social media platforms tout their ability to target portions of the electorate with direct, ephemeral advertisements -- visible only to the targeted individual users," … Read the whole story
by Joe Mandese
Add AMC Networks to the list of media suppliers championing time as the new metric for audience exposure. "We're transforming everything to time," Thomas … Read the whole story
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by Alex Weprin
Snapchat continues to ramp up its content offerings. The company's latest additions come from sports giant ESPN, and late-night host Conan O'Brien's Team Coco. Read the whole story
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by Gavin O'Malley
For a fee, the service is designed for small- to medium-sized developers interested in adding more premium features to their apps. Twitter is also … Read the whole story
by Wayne Friedman
Streaming video services are better at helping TV consumers: 79% of all consumers, including pay-TV subscribers, and 90% of those under 30 agree that … Read the whole story
COMMENTARY
by Meryl Draper, Columnist
Recently, I attended an advertising event and spoke to a new acquaintance who introduced herself as a "digital marketer" for a software company, but … Read the whole story
COMMENTARY
by Jon Last, Columnist
It seems like just yesterday that sports properties and their brand partners were beginning to discover mobile video as a synergistic platform to enhance … Read the whole story