RTBlog
by Joe Mandese
Programmatic media-buying for emerging formats -- and the related issues involving cross-channel measurement and attribution -- are the two topics digital ad execs expect to occupy their time and
attention … Read the whole story
by Alex Weprin
"Video helps with Prime conversions and retention," JPMorgan's Doug Anmuth wrote in a research report on internet companies. Read the whole story
by Alex Weprin
Traditional cable and satellite TV bundles now face more competition from a proliferation of "skinny bundles" of channels delivered over the internet and streaming … Read the whole story
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by Wendy Davis
Google has defeated a defamation lawsuit by business owner Dawn Bennett, who sued over a blog post written by her former search marketing consultant. Read the whole story
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by Wendy Davis
FCC Chairman Ajit Pai was awarded a handmade rifle Friday for the "courage" he displayed in repealing the net neutrality rules. Read the whole story
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by Gavin O'Malley
Despite adding more users than expected during the fourth quarter of 2017, Snap's fortunes are as uncertain as ever. Earlier this week, Citigroup analyst … Read the whole story
by Laurie Sullivan
A variety of factors, from follower counts to retweets, influence the likelihood that the tweet will appear in Google search queries. Read the whole story
COMMENTARY
by Danielle Sabrina, Op-Ed Contributor
Media companies of all sizes are seeing 3% to 20% of their revenue evaporate as more consumers adopt ad blocking software. Publishers have coalesced … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Based on a new forecast, augmented reality -- including mobile AR and smart glasses -- could reach an installed base of more than 3 … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Marketers wonder: Will AMP revolutionize email marketing or simply upend it? Read the whole story