RTBlog
by Joe Mandese
There's an interesting sidebar in the "Video Ad Spend" study released last week by the Interactive Advertising Bureau (IAB) on the eve of this year's NewFronts. No, not that there's … Read the whole story
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by Alex Weprin
Univision Now, a Spanish-language subscription on-demand video service, will feature content from the broadcaster's programming library as well as other media companies like Viacom, … Read the whole story
by Alex Weprin
"As a marketing opportunity, esports has been under the radar and not very well understood," Eric John, deputy director of the IAB Digital Video … Read the whole story
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by Laurie Sullivan
Google will now require anyone in the U.S. who wants to purchase political ads to verify they are U.S. citizens or lawful permanent residents. … Read the whole story
by Wendy Davis
AT&T plans to ask the Supreme Court to reverse a high-profile decision that restored the Federal Trade Commission's authority to prosecute broadband providers, the … Read the whole story
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by Wendy Davis
The Federal Trade Commission should require Facebook to immediately stop tracking users after they have logged out of the social networking service, Sen. Ed … Read the whole story
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by Laurie Sullivan
An increase of 9% in traffic and 6% in the amount shoppers spend on retail and brand websites continues to drive revenue, but consumers … Read the whole story
by Chuck Martin
Virtual and augmented reality have both grown over the last few years, but the market dynamics will be changing, based on a new forecast. … Read the whole story
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by Gavin O'Malley
"Adding IG payments will unleash the true power of the platform," said Ian Wishingrad, founder and creative director at agency BigEyedWish. "It completes the … Read the whole story
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by Laurie Sullivan
"We're partnering with advertisers and partners on other ways to measure ad campaigns, including accelerating our expansion of Ads Data Hub," a Google spokesperson … Read the whole story
COMMENTARY
by Ashish Chordia, Op-Ed Contributor
By now, you've likely heard all about how programmatic will one day remake the television advertising marketplace. But despite a decade of enthusiastic speculation, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google has been called a master marketer -- of its own products and services as well as cultural experiences. But SEO and paid-search tactics … Read the whole story
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by Laurie Sullivan
Google said it will no longer allow buyers to use the DoubleClick ID when using its data transfer service. The ID allows marketers to … Read the whole story