RTBlog
by Joe Mandese
Our industry loves a good party, but lately, it's become obsessed with the first, second and third kind. Here's my first-person account of how Home Depot turned me into a … Read the whole story
by Gavin O'Malley
The 73% drop, showing whether consumers had a positive or negative impression of a brand, essentially scrubbed the positive consumer sentiment that Snapchat had … Read the whole story
by Laurie Sullivan
The creation of a unique cryptocurrency would allow Facebook members to make purchases with retailers that advertise on its platform, and enable advertisers to … Read the whole story
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by Alex Weprin
"At Cisco, we would rather not wait for something bad to happen," wrote Cisco CMO Karen Walker in a blog post. "We are working … Read the whole story
by Alex Weprin
In the last quarter, platform revenue was $75.1 million, up 106% from the same quarter last year. Its hardware business meanwhile was $65.1 million, … Read the whole story
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by Laurie Sullivan
Laila Mignoni, director of creative excellence, Bacardi, believes the brand inspires movement both physical and emotional, and that dance expresses the purest form of … Read the whole story
COMMENTARY
by Kazu Takiguchi, Op-Ed Contributor
In cutting access to third-party data vendors, Facebook will make it more difficult for brands and marketers to create personalized advertising for different consumer … Read the whole story
by Laurie Sullivan
An analysis of Mother's Day floral purchase data and trends found that consumers who buy flowers for Mother's Day are far more likely to … Read the whole story
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by Ray Schultz
The number of data breaches fell by over half in Q1 of this year. But it's unclear whether this is part of a larger … Read the whole story
COMMENTARY
by Melynda Fuller
Medium just made things even more difficult for a struggling digital publishing industry. After notifying its remaining publisher partners -- 21 that were still … Read the whole story