For starters, Facebook is adding polling functionality for both Live and on-demand videos, as well as gamification for Live. Read the whole story
Project Rush aims to attract the average YouTube creator. The suite of video tools combines features into one platform from its pro tools offering … Read the whole story
The Google-owned video site YouTube still sees 70% of its watch time on mobile devices, but the fastest-growing category of platforms is connected TV … Read the whole story
Walt Disney Co. has sweetened its deal to acquire 21st Century Fox, boosting its offer to $71.3 billion in cash and stock, up from … Read the whole story
AT&T and Verizon on Tuesday pledged to stop providing phone location data from cellular phone owners to data brokers following a leak of real-time … Read the whole story
The OTT and CTV audience intelligence and data management platform Tru Optik is launching a new measurement solution for OTT and CTV campaigns. Read the whole story
The supply-side video advertising and monetization platform SpotX is planning to launch a series of live sessions to explain and train marketers about the … Read the whole story
The campaign -- featuring the Bud Light, Budweiser, Michelob Ultra, Estrella Jalisco, Stella Artois, and Bud Light Lime-a-Rita brands -- uses Kiip's ad-targeting capabilities … Read the whole story
"In today's complicated media environment, information that aids businesses in engaging in socially and fiscally responsible advertising decisions is vital," the MPAA and other … Read the whole story
Facebook has been spending heavily to back a TV ad campaign designed to win back its users' trust following disclosures about users' data being … Read the whole story
"Facebook was caught tracking its subscribers' most intimate web-browsing," four users argue in papers filed with the 9th Circuit. Read the whole story