Mobile Insider
Last week we looked at an impressive mobile point-of-sale (mPOS) forecast from Juniper Research. But those estimates pale in comparison to those for the broader field of mobile contactless payments. Read the whole story
The Audience Marketplace platform will combine Roku's own proprietary audience data and technology with trusted third-party data to allows publishers to sell to targeted … Read the whole story
"We urge you to investigate the misleading and manipulative tactics of the dominant digital platforms in the United States, which steer users to 'consent' … Read the whole story
Creating a data powerhouse that supports online advertising and protects consumer privacy seems a little more challenging these days with several government data initiatives … Read the whole story
Users swipe into their Direct inboxes and open any message thread. Instagram is also inviting brands, influencers and publishers to get in on the … Read the whole story
Downloads of live streaming mobile apps were up 77% during the first week of the World Cup, compared to the preceding weeks, according to … Read the whole story
The settlement, if approved by a federal judge, will require Disney to sell off Fox's 22 regional sports networks as a condition of allowing … Read the whole story
"The internet industry will not obstruct or block AB 375 from moving forward, because it prevents the even worse ballot initiative from becoming law … Read the whole story
Wiese has been the author of many of the Video Advertising Bureau's signature research reports. Before joining the bureau in 2013, he held positions … Read the whole story
- COMMENTARY
Ad verification is so complicated, it may take a former Israeli intelligence officer to develop a military-grade protocol to detect and prevent ad fraud … Read the whole story
- COMMENTARY
OOH now stands at the precipice of becoming a true data-driven medium. This is a moment of reckoning, when the OOH industry can learn … Read the whole story
