• by Alex Weprin , June 27, 2018

The Video Advertising Bureau has promoted Jason Wiese to senior vice president and director of strategic insights. He was previously vice president of strategic insights.

In his new role, Wiese will work to “provide marketers with industry-defining data, actionable thought leadership and custom reports to navigate and optimize the ever-expanding world of premium multiscreen video content,” according to the VAB.

Wiese has been the author of many of the VAB’s signature research reports. Before joining the bureau in 2013, he held positions at IPG Mediabrands and Discovery Networks.